Music Streaming service Mdundo has signed a licensing deal with universal Music Group to license its service in various key African markets.
The deal means Mdundo will be able to offer Universal Music’s catalogue to its 17 million active monthly users in the continent.
Mdundo CEO Martin Møller Nielsen says the company has grown almost fourfold in the past two years from 5 million monthly users in June 2020 to between 19-20 million monthly listeners in the past month. The user growth grew its revenue by 225% for the financial year ending June 2022, fuelled by partnership with telcos in the region including Vodacom in Tanzania and MTN and Airtel in Nigeria.
The new partnership with Universal Music further shows the increasing by global entertainment giants towards African markets. In the past decade, Universal Music has set up shop in several African countries, establishing headquarters in Johannesburg and Abidjan, as well as offices in Nigeria, Kenya, Cameroon, Morocco and Senegal. According to the music giant, the new partnership will give the platform even greater access to African talent.
In February last year, Spotify expanded into the continent, launching in Kenya, Uganda, and Tanzania, as well as Ghana and Nigeria.
“We welcome Mdundo as a partner, and are excited for more fans across Africa to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivalled catalogue of international artists,” says Sipho Dlamini, Universal CEO for South and Sub-Saharan Africa.
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