Diageo, the global drinks company has said to host the newly launched Africa Digital Hub in Kenya, in efforts to promote digital transformation.
The hub will be hosted at the EABL headquarters in Garden City Park in Nairobi.
The hub which will be headed by Waithera Kabiru, the immediate former Head of Media Futures at EABL, is designed to deliver rapid digital capability deployment in Africa.
“To win the next generation celebration by engaging and delighting consumers with world-class experiences across every consumer physical and digital touch point,” Diageo’s Global Digital Transformation Lead Susan Jones.
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Kenya has emerged as a leader in technology and innovation, strengthening its digital presence with the government digitizing over 5000 services.
Major and startup tech companies are setting up offices and headquarters in Kenya, thanks to mobile penetration, tech innovation and an emerging middle-class population.
In 2020, EABL launched its direct-to-consumer e-commerce platform ke.theBar.com and this will be scaled to other markets in Africa.