Former Jumia Kenya Executives have launched a new e-commerce platform dubbed Kapu, meant to cut grocery cost for consumers.
The new platform will further provide consumers with large quantities, or quantities of their choice, of products.
Kapu will offer a variety of products including quality fresh produce from Kenyan farms, at wholesale prices.
Goods will then be delivered for free the next day, to a Kapu Agent collection center near their homes.
“We think it’s unfair that consumers in Kenya spend 40 per cent of their income on food, when Americans spend 6 per cent. This is a huge blocker to social mobility. Our goal at Kapu is to build the most relevant model of e-commerce for the majority of urban consumers in Africa,” said Kapu CEO Sam Chappatte.
The new e-commerce model will source their products directly from manufacturers and farms.
With a broad range, buyers get to choose what they need and the quantity that suits their pockets.
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Through the platform, customers can access lower prices if they place the order as a group.
“By working with existing community groups and local entrepreneurs, we believe we can play a part in reducing the costs of goods, and unlocking opportunities for millions of people,” said Chappatte.
Kapu agents include mama mbogas, salons, and individuals such as stay-at-home-mums and students, who can earn an extra income – whilst helping their communities save more.
One can access the service by dialing *789*8# to register and get Sh50 cash back on their first order and can place an order via a Kapu-branded agent near you.