Meta, which owns Instagram and Facebook has said to introduce a paid subscription for the blue tick verification starting at Ksh1500 per month.
Mark Zuckerberg, the CEO, announced this on Sunday, with the roll out first in New Zealand and Australia this week.
“Verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Zuckerberg said.
“This new feature is about increasing authenticity and security across our services,” he wrote on Facebook.
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The statement further said that the service will be available to users above the age of 18 years, and there would be no changes for already verified accounts.
Investors last year punished Meta, sending the company’s share price down by an astonishing two thirds over 12 months, but the stock has recovered some of the ground in 2023.
Instagram and Facebook owner last year November announced the biggest layoff the company has ever made, marking 13% of its staff.
The company also recently announced that the number of daily users on Facebook hit two billion for the first time.
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