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                  First Lady Launches Global Alliance Of Cities For Road Safety, Advocates For Safety Of Cyclists 

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                    Mayoyo claims that the video is part of a wider scheme of mental torture and manipulation orchestrated by unknown individuals with ulterior motives. Photo/Courtesy

                    Veteran Journalist Alleges Witch-hunt, Mental Torture in Response to Controversial Footage

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                      • Gaming
                      • Movies
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Photo Courtesy

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[Photo Courtesy]

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Photo Courtesy

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                        Waititu Misses Corruption Trial, Court Told He Collapsed at Home

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                        Waititu Misses Corruption Trial, Court Told He Collapsed at Home

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                        The Supreme Court Buildings in Nairobi, Kenya.Photo/Courtesy

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                        Rejecting the Finance Bill is a Waste of Time, It Will be Passed – DP Gachagua

                        Mayoyo claims that the video is part of a wider scheme of mental torture and manipulation orchestrated by unknown individuals with ulterior motives. Photo/Courtesy

                        Veteran Journalist Alleges Witch-hunt, Mental Torture in Response to Controversial Footage

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                        State Will Not Tolerate Resurgence of Illegal Groups – CS Kindiki

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                          Veteran Striker Ibrahimovic Announces Retirement from Football

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                          Absa Bank Kenya Chief Executive Officer Abdi Mohamed during the launch of the 2023 Absa Kip Keino Classic at Safari Park Hotel, Nairobi on May 5, 2023

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                            Bola Ahmed Tinubu arrives to attend his swearing-in ceremony at Eagle Square venue, Abuja, on May 29, 2023 | Emmanuel Osodi/Anadolu Agency via Getty Images

                            Nigeria’s Security Situation has got Worse: What Tinubu’s Administration Needs to do about it

                            The Supreme Court Buildings in Nairobi, Kenya.Photo/Courtesy

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                            An Israeli soldier, seen through a shattered window of an Israeli army vehicle, near the Gaza border in southern Israel, August, 2010 | Tsafrir Abayov/AP

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                              KIB Acting CEO James Wanjagi (Center) Sudhir Ranjan Jena (Left), and Isfandyar Zaman Khan (Right) cutting the ribbon to officially kick off World Financial Innovation Series (WFIS) 2023 – Kenya.

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                              Home Sci-Tech Technology

                              Apple set to release iOS 14.5 major controversial new iPhone update

                              New update lands next week - expect new emoji's and big privacy changes

                              Monica Chang by Monica Chang
                              April 22, 2021
                              iOS 14.5 has a release date and major privacy changes

                              iOS 14.5 has a release date and major privacy changes

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                              Apple is giving millions of iPhone users a choice: Allow Facebook and other apps running on Apple’s iOS platform to track your activity on your phone and online, or stop tracking altogether.

                              What will you choose?

                              Update availability and release
                              Apple’s new iPhone software, iOS 14.5, will be available starting next week, the company announced Tuesday.

                              The update includes a major privacy feature called App Tracking Transparency, which requires apps to request permission before gathering user or device data.

                              Specifically, the update changes the Identifier for Advertisers (IDFA), a unique, random number assigned to each iPhone that allows advertisers and developers to track user behavior, including app usage and web browsing behavior.

                              The IDFA is often used to personalize advertisements.

                              Apple is also releasing software updates for its other devices, including the iPad, Apple Watch, Mac computers and Apple TV.

                              Apple is hosting an event on Tuesday where the company will announce product updates, and the software is expected to be available this week.

                              A spokesperson for Apple said the new privacy features were developed to “provide transparency and give users a choice if their data is tracked.” Apple requires all developers to adhere to the new policies, but will not require software makers to make the update immediately. 

                              Why Facebook objects
                              Facebook, Google and other big tech firms are unhappy with the changes.

                              In December, Facebook placed a full-page ad in the New York Times that claimed the user-tracking changes in iOS 14.5 would adversely affect small businesses.

                              “[T]he average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend”

                              A spokesman for Facebook was unable to verify the claim of a 60% loss to small business, but shared a Facebook blog post and video that asserts the Apple update will force developers to enable in-app purchases to make up for lost revenue. 

                              “It will force businesses to turn to subscriptions and other in-app payments for revenue, meaning Apple will profit and many free services will have to start charging or exit the market,” the blog post said.

                              Facebook has previously warned advertisers that its ad network could become “ineffective” on Apple’s products.

                              Google does not plan to make similar changes to its Android operating system. 

                              The mobile OS has a similar device identification advertising feature called GPS ADID that allows advertisers on Android to personalize ads.

                              The current version of Android also asks for one-time user permissions that enables app access to a phone’s location, camera and microphone.

                              A spokesperson for the company, which is owned by Alphabet, told CBS News, “We’re always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem.”

                              A boon for privacy
                              The Google Chrome web browser will start limiting or removing data shared with third-party tracking cookies by early 2022, according to a company spokesperson.

                              Instead of tracking individuals, Google plans to allow targeted ads to groups of users with similar interests, a move that it says is less invasive but which privacy advocates have criticized.

                              Apple’s update is “the most significant improvement in digital privacy in the history of the internet. And it will kneecap Facebook,” Jason Kint, a privacy advocate and CEO of the advertising trade association Digital Content Next, said in a tweet.

                              Pro tip: if you own an iOS device, next week is likely to bring you the most significant improvement in digital privacy in the history of the internet. And it will kneecap Facebook. 🍿

                              — Jason Kint (@jason_kint) April 17, 2021

                              AdWeek, a trade publication for the advertising industry, recently surveyed a number of small business advertisers and reported that “nobody really knows” what to expect from the iOS changes. 

                              Other experts are more positive. Apple’s policy is fair for both advertisers and consumers, said tech analyst Rene Ritchie. “It’s good for consumers. It’s not bad for advertisers. If we think of it in a consumer-centric way, [advertisers] have just had unfettered access to our data forever and it’s built up almost an entitlement to ownership of who we are and what we do online,” he told CBS News.

                              Ritchie said consumers have the right to keep private or to share mobile phone and browsing data. “This is our data. And it’s so valuable to [advertisers] that they’re willing to spend all this money, accumulating it and analyzing it, but we still own it,” he said.

                              Tags: AppleFacebookGoogleiOS 14.5iOS UpdateiPadiPhonePrivacy
                              Monica Chang

                              Monica Chang

                              Monica is a Business and Technology News Writer and Contributor for The Kenya Times and its affiliates. She is also a photographer and an avid dog lover.

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                              AFP | Turkish-trained members of Libya's special forces demonstrate their skills during a graduation ceremony in the coastal city al-Khums, about 120kms east of the capital Tripoli, on April 8, 2021

                              Arab League, U.N, E.U and the African Union demand foreign forces leave Libya

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