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                Azimio Leader, Raila Odinga during the August election day at Kibra

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                Raila Sympathizes with People Affected by Demos, Says He Will Retire in Kibra

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                  Dr. Hillary Maina Machinga, new Managing Director Kenya Reinsurance Corporation Limited 

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                  Kenya Reinsurance Corporation Appoints Dr. Hillary Maina New MD

                  Tatu City's Sh1 Billion Infrastructural Upgrade Complete

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                  Tatu City’s Sh1 Billion Infrastructural Upgrade Complete

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                  Uganda’s Lato Milk to Invest in Local Dairy Factories

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                  The family of Emmanuel Kimtai addressing the press after his autopsy.PHOTO/COURTESY

                  Police Say 12-year-old boy from Eldoret was Sodomised Before His Murder

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Photo Courtesy

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Georgina Goodwin/AFP via Getty Images

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                          Home Sci-Tech Technology

                          Elon Musk’s bid spotlights Twitter’s unique role in public discourse – and what changes might be in store

                          by Monica Chang
                          April 17, 2022
                          in News, Sci-Tech, Social Media, Technology, World News
                          0
                          Twitter may not be a darling of Wall Street, but it occupies a unique place in the social media landscape. AP Photo/Richard Drew

                          Twitter may not be a darling of Wall Street, but it occupies a unique place in the social media landscape. AP Photo/Richard Drew

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                          Twitter has been in the news a lot lately, albeit for the wrong reasons. Its stock growth has languished and the platform itself has largely remained the same since its founding in 2006. On April 14, 2022, Elon Musk, the world’s richest person, made an offer to buy Twitter and take the public company private.

                          In a filing with the Securities and Exchange Commission, Musk stated, “I invested in Twitter as I believe in its potential to be the platform for free speech around the globe, and I believe free speech is a societal imperative for a functioning democracy.”

                          As a researcher of social media platforms, I find that Musk’s potential ownership of Twitter and his stated reasons for buying the company raise important issues. Those issues stem from the nature of the social media platform and what sets it apart from others. 

                          What makes Twitter unique

                          Twitter occupies a unique niche. Its short chunks of text and threading foster real-time conversations among thousands of people, which makes it popular with celebrities, media personalities and politicians alike.

                          Social media analysts talk about the half-life of content on a platform, meaning the time it takes for a piece of content to reach 50% of its total lifetime engagement, usually measured in number of views or popularity-based metrics.

                          The average half-life of a tweet is about 20 minutes, compared to five hours for Facebook posts, 20 hours for Instagram posts, 24 hours for LinkedIn posts and 20 days for YouTube videos. The much shorter half-life illustrates the central role Twitter has come to occupy in driving real-time conversations as events unfold.

                          Twitter’s ability to shape real-time discourse, as well as the ease with which data, including geo-tagged data, can be gathered from Twitter has made it a gold mine for researchers to analyze a variety of societal phenomena, ranging from public health to politics.

                          Twitter data has been used to predict asthma-related emergency department visits, measure public epidemic awareness, and model wildfire smoke dispersion.

                          Tweets that are part of a conversation are shown in chronological order, and, even though much of a tweet’s engagement is frontloaded, the Twitter archive provides instant and complete access to every public Tweet. This positions Twitter as a historical chronicler of record and a de facto fact checker. 

                          Changes on Musk’s mind

                          A crucial issue is how Musk’s ownership of Twitter, and private control of social media platforms generally, affect the broader public well-being. In a series of deleted tweets, Musk made several suggestions about how to change Twitter, including adding an edit button for tweets and granting automatic verification marks to premium users.

                          Do you want an edit button?

                          — Elon Musk (@elonmusk) April 5, 2022

                          There is no experimental evidence about how an edit button would change information transmission on Twitter. However, it’s possible to extrapolate from previous research that analyzed deleted tweets.

                          There are numerous ways to retrieve deleted tweets, which allows researchers to study them. While some studies show significant personality differences between users who delete their tweets and those who don’t, these findings suggest that deleting tweets is a way for people to manage their online identities.

                          Analyzing deleting behavior can also yield valuable clues about online credibility and disinformation.

                          Similarly, if Twitter adds an edit button, analyzing the patterns of editing behavior could provide insights into Twitter users’ motivations and how they present themselves.

                          Studies of bot-generated activity on Twitter have concluded that nearly half of accounts tweeting about COVID-19 are likely bots. Given partisanship and political polarization in online spaces, allowing users – whether they are automated bots or actual people – the option to edit their tweets could become another weapon in the disinformation arsenal used by bots and propagandists.

                          Editing tweets could allow users to selectively distort what they said, or deny making inflammatory remarks, which could complicate efforts to trace misinformation. 

                          Twitter is a hellsite that also houses a vital time-stamped chronology of state corruption. It shows who know what and when, and gives some insight into why. Chronology is an enemy of autocracy. Altering Twitter is altering history, and that's the appeal to autocratic minds.

                          — Sarah Kendzior (@sarahkendzior) April 14, 2022

                          Twitter’s content moderation and revenue model

                          To understand Musk’s motivations and what lies next for social media platforms such as Twitter, it’s important to consider the gargantuan – and opaque – online advertising ecosystem involving multiple technologies wielded by ad networks, social media companies and publishers.

                          Advertising is the primary revenue source for Twitter.

                          Musk’s vision is to generate revenue for Twitter from subscriptions rather than advertising. Without having to worry about attracting and retaining advertisers, Twitter would have less pressure to focus on content moderation. This would make Twitter a sort of freewheeling opinion site for paying subscribers. Twitter has been aggressive in using content moderation in its attempts to address disinformation.

                          Musk’s description of a platform free from content moderation issues is troubling in light of the algorithmic harms caused by social media platforms. Research has shown a host of these harms, such as algorithms that assign gender to users, potential inaccuracies and biases in algorithms used to glean information from these platforms, and the impact on those looking for health information online.

                          Testimony by Facebook whistleblower Frances Haugen and recent regulatory efforts such as the online safety bill unveiled in the U.K. show there is broad public concern about the role played by technology platforms in shaping popular discourse and public opinion. Musk’s potential bid for Twitter highlights a whole host of regulatory concerns.

                          Because of Musk’s other businesses, Twitter’s ability to influence public opinion in the sensitive industries of aviation and the automobile industry would automatically create a conflict of interest, not to mention affecting the disclosure of material information necessary for shareholders. Musk has already been accused of delaying disclosure of his ownership stake in Twitter.

                          Twitter’s own algorithmic bias bounty challenge concluded that there needs to be a community-led approach to build better algorithms. A very creative exercise developed by the MIT Media Lab asks middle schoolers to re-imagine the YouTube platform with ethics in mind. Perhaps it’s time to ask Twitter to do the same, whoever owns and manages the company.

                          Anjana Susarla, Professor of Information Systems, Michigan State University

                          This article is republished from The Conversation under a Creative Commons license. Read the original article.

                          Tags: BotsBusinessElon MuskFree SpeechHostile TakeoverJack DorseyOnline AdvertisingSocial MediaTwitter
                          Monica Chang

                          Monica Chang

                          Monica is a Business and Technology News Writer and Contributor for The Kenya Times and its affiliates. She is also a photographer and an avid dog lover.

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                          This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
                          Necessary
                          Always Enabled
                          Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
                          Functional
                          Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
                          Performance
                          Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
                          Analytics
                          Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
                          Advertisement
                          Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
                          Others
                          Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
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