Nairobi Senator, Edwin Sifuna’s Linda Mwananchi movement has appointed Pauline Njoroge as its interim head of communication, alongside three other women to serve in its Digital, Media and Publicity Team as it steps up preparations for its presidential campaign.
In a statement issued on Tuesday, October 13, 2026, the movement announced the appointments following a leadership meeting held on Monday to review its rebranding process, party structures and the formation of the Presidential Campaign Secretariat.
Njoroge will lead the communication department, drawing on her experience in political and strategic communication, including previous work on presidential campaigns, government institutions and intergovernmental organisations.
“The Linda Mwananchi leadership met yesterday to review progress on the party’s rebranding process, as well as the ongoing structuring of the party and the Presidential Campaign Secretariat. During the meeting, the leadership agreed on the following appointments to the Presidential Campaign Secretariat,” read part of the notice.
The movement also appointed Fredah Onduso, Abigael Gikonyo and Charity Waweru to the Digital, Media and Publicity Team.
The other three appointees bring backgrounds in political activism, digital content creation, public engagement, business and civic education.
The appointments place the four women at the centre of Linda Mwananchi’s communication operations as the movement continues to organize its structures and mobilize support ahead of the next general election.
Sifuna Appoints Pauline Njoroge Interim Head of Communications
Njoroge’s appointment comes months after she announced her exit from the Jubilee Party in July 2026 to join Linda Mwananchi, a political faction associated with Sifuna.
She had been appointed to Jubilee’s National Executive Council (NEC) in May 2023 and had worked with former President Uhuru Kenyatta since 2012, when he led The National Alliance (TNA) party.
TNA later merged with the United Republican Party (URP), then associated with William Ruto, to form the Jubilee Party ahead of the 2013 General Election.
Njoroge has experience in political and strategic communication, having worked on presidential campaigns and with government institutions and intergovernmental organizations.
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Fredah Onduso Brings Acting and Youth Activism Experience
Fredah Onduso Murugi, popularly known as Kwamboka, is an actress, poet, singer and political activist associated with Linda Mwananchi.
Onduso is also publicly identified as the movement’s Youth League leader, placing her among the figures seeking to mobilise and engage young people through political activities.
Outside politics, she has a background in entertainment and public speaking. She played Miriam in the Kenyan drama film A Family Portrait, released in 2024, and developed her debating skills through school competitions and other public-speaking activities.
Onduso studied International Relations and Diplomacy at Rongo University, graduating in 2020. Between 2019 and 2020, she served as the university’s elected ladies’ representative.
She also worked at the Deputy President’s office at Harambee Annex in Nairobi under the Department of Youth Affairs, according to biographical information about her career.
Abigael Gikonyo Brings Finance and Policy Experience
Abigael Gikonyo, popularly known as Abby Zuena, is a political activist and real estate executive associated with Linda Mwananchi and Sifuna.
Gikonyo has a professional background in finance, marketing, customer relations, real estate and policy consultancy, spanning both the public and private sectors.
She holds a Bachelor of Commerce degree in Finance from Jomo Kenyatta University of Agriculture and Technology (JKUAT), where she studied between 2011 and 2015.
Her career began in the private sector, where she worked in accounts, marketing and public relations at Pembroke House School between March 2013 and March 2015.
She later served as a policy consultant for the Nakuru County Government from May 2015 to July 2017, advising then Governor Kinuthia Mbugua on policies targeting young people.
Gikonyo subsequently joined real estate firm Finsco Africa in August 2019, serving as director of customer service until May 2025.
She is also identified as the chief executive officer of Center Piece Africa, a Nairobi-based real estate business involved in property brokerage and investment advisory.
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Charity Waweru Brings Gen Z Voice to the Team
Charity Wambui Waweru, popularly known as Gen Z Baddie, is a Kenyan teacher, civic educator, social media personality and political activist known for explaining political developments to young audiences.
Waweru has attracted attention through her content on TikTok and X, where she discusses governance, constitutional issues, elections and public accountability while encouraging young people to participate in national affairs.
Her online content seeks to make political issues easier for young Kenyans to understand and encourages them to take part in discussions about leadership and government policies.
Waweru enrolled at Mount Kenya University in 2020 to pursue a Bachelor of Education Science degree in Chemistry and Mathematics.
She has also worked as a Mathematics and Chemistry teacher.
Linda Mwananchi has been conducting nationwide political tours as it seeks to build support for its political agenda.
The movement has emerged amid growing calls for political change ahead of the 2027 General Election, with debates over the performance of President William Ruto’s administration shaping the political landscape.
Linda Mwananchi said further appointments would be announced in due course as the movement continues with its rebranding and organizational plans.
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