Kenya’s film and creative sector is on the brink of transformational growth as the Africa Film Finance Forum (AFFF) prepares for its landmark 2025 edition, set to take place in Lagos, Nigeria, from September 16–18.
Held under the theme “Pan-African Film Economy: Building a $20B Industry for 1.4 billion People,” AFFF 2025 will focus on catalyzing investment, innovation, and collaboration across the continent’s film value chain.
With a bold vision to unlock a Ksh2.6 trillion Pan-African film economy, AFFF offers a unique opportunity for Kenyan filmmakers, investors, and policymakers to position the country as a continental leader in cinematic innovation and creative enterprise.
What’s in for Kenya
For Kenya, the stakes are high, and so are the opportunities.
“Kenya’s film industry is already known for its creativity and talent, but with access to better financing tools, policy frameworks, and distribution channels, we can go much further,” said Mary Njoki, a Kenyan member of the AFFF 2025 PR Advisory Board.
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From critically acclaimed titles like Supa Modo, Click Click Bang, and Crime & Justice, to stunning shoot locations from the Great Rift Valley to Lamu, Kenya is already a prime hub for film production.
The Investor’s Room & Deal Table will give Kenyan producers with ready projects direct pitching opportunities to local and international financiers.
Special sessions will train banks and investment firms to understand film as a bankable asset, encouraging local funding and institutional support.
Kenya’s breathtaking locations will be marketed as premier film destinations, attracting foreign productions and boosting film tourism.
With Nairobi’s thriving tech ecosystem, Kenya is poised to lead conversations on FilmTech, including digital production tools, IP management, and streaming innovation.
“We must view film not just as art, but as infrastructure—economic, cultural, and digital,” noted Bolaji Abimbola, Co-Chair of AFFF’s Strategic Communications Committee.
“For Kenya, this means scaling creative jobs, export revenue, and global influence,” Bolaji added.
Toward a Sustainable Film Industry
AFFF’s broader mission is to industrialize Africa’s film sector, moving beyond informal production networks into a future shaped by co-productions, streaming platforms, talent pipelines, and policy-backed development.
“This is Africa’s creative century,” emphasized Clarina De Freitas, fellow Co-Chair.
“Kenya’s stories, voices, and landscapes are central to it, but only if matched with the financing, platforms, and policies that empower local creators.”
The AFFF 2025 PR Advisory Board, which includes Kenyan representatives alongside peers from Nigeria, South Africa, and across the continent, ensures Kenya has a strong voice in crafting a Pan-African roadmap for creative growth.
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For Kenyan creatives, studios, investors, and policymakers, the forum is more than an event; it’s a strategic launchpad for long-term transformation of the country’s film and creative industries.
About AFFF
The Africa Film Finance Forum (AFFF) is the continent’s premier platform for mobilizing capital, knowledge, and cross-sector partnerships to accelerate the African film and creative economy.
The forum brings together filmmakers, financiers, development institutions, and governments to build a globally competitive, sustainable creative sector.
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