The world of real estate marketing has rapidly evolved. Potential customers are no longer going to the open house on weekends and carefully reading lengthy brochures about various real estate offers—they are looking to experience their own personal property tour online in an immersive environment.
If your listing is not able to catch people’s attention within a few seconds, then you will have to watch how they scroll down to the next one. This is why modern marketers should go video-first.
With help from Pippit, any real estate marketer can now offer his or her clients high-quality virtual tours complete with talking guides presented through lip sync AI technology that will make your real estate look even more appealing than ever before.
Instead of just offering regular photos and written description of properties, now you are able to create an engaging virtual guide who will speak to viewers about the benefits of each property and provide them with a better insight into its advantages.
Static photos can show you a room—but never the opportunity
The speaker can talk about:
- Open layout great for hosting events
- Sunlight all day long
- Newly refurbished surfaces
- Versatile work-from-home area
- Kid-friendly community vibe
- Potential for investment for renters
Once people learn the story behind the house, the property listing sticks in their minds.
Prospective buyers want a preview before they schedule a viewing
Today’s buyers frequently screen properties via the Internet before reaching out to a real estate agent. They need assurance that the property is worth visiting.
By providing an audio tour, the buyer gets the assurance immediately rather than the other way around.
The on-demand agent that doesn’t miss showings
Not every listing can be showcased round the clock by an agent due to their involvement with calls, visits, paperwork, negotiation and traveling from one listing to another. AI-based presenters come in handy when the agent isn’t available.
A custom host for every listing who explains the features and amenities of the property ensures that the marketing efforts keep going on even while you attend to other clients.
This process can become even more efficient with a video agent that enables recurring content creation for your listings through technology.
Transforming spaces into emotions
Buyers purchase more than just square feet. They purchase lifestyle.
That second room becomes the kids’ room.
The backyard becomes a place of summer BBQs.
The breakfast nook becomes daily comfort.
The roof top becomes evening gatherings.
Property video tours enable buyers to connect emotionally to the listing unlike just looking at the photos.
Photos from previous shoots have their uses
Do you already have image galleries from previous photoshoots? There is no need to start from scratch, as you can repurpose existing materials using photo to video AI.
In essence, this technology allows turning older listing photos into more engaging video content in the form of reels, video ads, and mini-tours.
Turn to Pippit for host-guided content
If your listings deserve better presentations, Pippit enables you to create them in less time than traditional video production takes. Instead of setting up complicated shoots, you just need to script and record a quick guide and let the app make the magic happen.
Transform “for sale” properties into must-sees: Three easy steps
Looking to bring listings to life through professionally done avatar videos? Just follow these easy steps in Pippit.
Step 1: Choose an avatar
Go to the Video Generator on Pippit and select it from the left menu. Then proceed by choosing Avatar video to get a new AI avatar ready for your script.
This tool lets you align voiceovers with avatars with ease to produce high-quality videos for your real estate tours. Select an avatar that suits your target market – luxury, modern, friendly, or agency-branded.
Step 2: Lip sync your script with your avatar
When you open up the avatar tools, select an avatar from the list of Recommended avatars. Filter through genders, ages, industries, and many more.
When done, click on Edit script and input your real estate scripts. Customize with your best-selling points and watch your avatar accurately lip sync the script across different languages.
For better presentation, move to Change caption style and pick your captions that match your brand and make the viewers understand the selling points.
Step 3: Export & share your video
With all the syncing done, click on Edit more to polish your video. Fine-tune the timings, adjust voiceovers, and even expressions to give a more realistic effect.
Add your text overlays, pricing, features, and even background music. After everything is perfect, click Export and download your video.
Publish your videos straight to TikTok, Instagram, or Facebook from the Publisher tool, or plan ahead for upcoming promotions of listings. Afterwards, check out the Analytics tab for insights into viewer engagement to inform future marketing efforts.
Quick real estate videos to share this week
If you need some quick wins, start here.
30-second highlight of new listing
Feature your three strongest selling points and ask viewers to schedule a showing.
Lifestyle videos of neighborhood
Demonstrate local amenities such as parks, restaurants, schools, or ease of commuting.
Luxury home feature video
Produce videos that revolve around interior details, kitchen design, pool, or architecture.
Investment property videos
Describe rental income opportunities, value appreciation, or redevelopment possibilities.
Why talking tours generate better leads
Because leads who watched your property video have generally had a warmer response to your listing than those who’ve just seen a photo.
Why? For starters, they have engaged with the property. They listened to its benefits, visualized it, and gathered more information than someone who just saw images. As a result, their intention will be stronger.
Videos allow you to establish trust with buyers towards the listing agent or company.
And, that trust may be the very thing that separates an interested buyer from being indifferent.
Why not let Pippit help you market your property’s potential?
Every property has something unique about it. Some offer safety for their families; others are investments that bring returns. And there’s also the one type that just feels right when buyers walk in.
Pippit will enable you to showcase any listing through engaging virtual tours featuring talking presenters. With Pippit, you’ll educate, capture interest, and sell property faster.
Join thousands of agents who trust us to help them market their properties better!
