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EABL Makes Ksh12.2 Billion Profit Amid Looming Tough Drinking Rules

Edwin HindabyEdwin Hinda
July 31, 2025
Reading Time: 5 mins read
High Court Rejects Bia Tosha Bid To Halt Ksh297 Billion Eabl Stake Sale To Asahi Group

EABL MD and CEO Jane Karuku and Group Chairman Martin Oduor during the release of the 2023 financial results on July 30, 2024. PHOTO/EABL.

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The East African Breweries PLC (EABL) posted a profit of Ksh12.198 billion for the year ended June 30, 2025, as new rules on alcohol sale and advertisement loom.

In the audited results, the EABL Board of Directors said the net revenue grew by 49% to Ksh128.8 billion, while volume grew 2% as both beer and spirits registered growth across markets.

The profit before tax stood at Ksh19.312 billion, and the income tax expense was Ksh7.114 billion.

Profit after tax grew 12% to Ksh2.2 billion, driven by topline growth, foreign exchange gains and lower finance costs realized through the reduction of both debt and interest rates. These offset the impact of one-off costs during the year.

“EABL delivered a strong set of results marked by topline growth and double-digit profit expansion. All our markets recorded growth, fortifying our business position across the region,” said EABL Group Managing Director and CEO.

Cash and cash equivalents of Ksh12.7 billion increased by Ksh1.9 billion, driven by revenue growth and lower cost of debt

Total debt, including overdraft, reduced by Ksh8.3 billion, contributing to lower finance costs.

EABL Dividend

The Board of Directors has recommended a final dividend of Ksh5.50 per share, subject to withholding tax.

This dividend is scheduled for payment on or about October 28, 2025, to shareholders who are duly registered at the close of business on September 16, 2025.

If approved, the total dividend for the year will amount to Ksh8.00 per share, up from Ksh7.00 in 2024.

“The EABL Board has declared a final dividend of Ksh5.50 per share, bringing the total dividend to Ksh8.00 per share, 14.3% above last year,” said Martin Oduor, the Group Chairman.


Also Read: EABL Announces Changes Within Its Management


Operating Environment

EABL said the macroeconomic environment across the region remained stable, with steady economic growth recorded.

In Kenya, interest rates declined while the Kenyan Shilling appreciated against major currencies, reversing the depreciation experienced in the prior year.

In Tanzania, interest rates remained stable while the currency depreciated against major currencies.

Uganda remained largely stable as well.


Also Read: BAT Kenya Declares 100% Dividend Hike After Ksh4.3 Billion Profit


EABL stated that the business continued to navigate external pressures, including the proliferation of illicit alcohol, sustained input cost inflation and declining consumer spending driven by reduced disposable income.

The Board pointed out that these factors underscore the need for stronger regulatory enforcement and collaborative action to safeguard consumers and legitimate players within the sector.

“Despite these challenges, EABL delivered a solid performance, anchored on strong strategy execution. Revenue grew 4% to Ksh128.8 billion and profit after tax grew 12% to Ksh12.2 billion,” Oduor added.

Karuku thanked the Board, shareholders, consumers, customers, suppliers and other partners for their unwavering support and commitment throughout the year.

NACADA Proposed Alcohol Rules

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has a proposal to raise Kenya’s legal drinking age from 18 to 21.

NACADE described the decision as a scientifically backed and life-saving move aimed at protecting young people with evidence from countries like the United States (US). 

The Authority has also made recommendations on the restriction of alcohol advertising, online sales, home deliveries, and celebrity endorsements.

Follow our WhatsApp Channel and X Account for real-time news updates.

Eabl Md And Ceo Jane Karuku Speaking During The Launch Of The 2023 Sustainability Report On September 23, 2023. Photo/Eabl.
EABL MD and CEO Jane Karuku speaking during the launch of the 2023 sustainability report on September 23, 2023. PHOTO/EABL.
Tags: EABLJane KarukuMartin Oduor
Edwin Hinda

Edwin Hinda

This story was written by Edwin Hinda

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