The Competition Authority of Kenya has approved the proposed acquisition of direct control of Jumra Limited, Sojpar Limited, and Raisons Distributors Limited by Twiga Foods’ subsidiary Kimo Kali Holdings Limited.
In a notice dated May 27, 2025, the Competition Authority of Kenya (CAK) disclosed that the proposed transaction involves the acquisition of shares in Jumra, Sojpar, and Raisons by Kimo Kali. The transaction is expected to enable Kimo Kali to streamline its supply chains, reduce logistics costs, improve delivery times, and broaden access to previously underserved regions and customer segments.
“This approval has been granted based on the finding that the transaction is unlikely to negatively impact competition in the market for FMCG in Kenya, nor elicit negative public interest concerns,” part of the statement read.
Kimo Kali Holdings Limited is a company incorporated by Twiga Holdings Limited. Twiga specializes in the wholesale distribution of fast-moving consumer goods (FMCG), leveraging technology, mobile phones, and efficient logistics.
Twiga Foods Subsidiary Acquires 3 Companies
“The transaction will enable Kimo Kali to establish more efficient supply chains, lowering logistics costs, enhancing delivery times, and expanding access to previously underserved regions or customer segments,” part of the statement read.
Jumra Limited operates in the business-to-business wholesale distribution of fast-moving consumer goods (FMCGs) within Nairobi County, dealing in products such as food and beverages, personal hygiene items, beauty and cosmetic products, household cleaning supplies, and stationery.
On its part, Sojpar Lmited is involved in business-to-business wholesale distribution of FMCG products including food and beverages, personal care and hygiene, beauty and cosmetics, household cleaning and care, and stationery within Siaya, Kisumu, Vihiga, Kakamega and Busia counties.
Moreover, Raisons Distributors Limited is involved in the business-to-business (B2B) wholesale distribution of FMCG products including food and beverages, personal care and hygiene, beauty and cosmetics; household cleaning and care, and stationery in Kwale, Mombasa, Kilifi, and Taita-Taveta counties.
Also Read: CAK Approves Djibouti’s Tamini Acquisition of Takaful Insurance
CAK Reasons for Approval of the Merger
- No Negative Impact on Competition:
According to statement, the Competition Authority of Kenya (CAK) determined that the proposed transaction is unlikely to substantially lessen or prevent competition in the fast-moving consumer goods (FMCG) market in Kenya. - No Public Interest Concerns:
In addition, CAK determined that the transaction was not found to raise any concerns related to public interest, such as employment, consumer welfare, or national security.
Also Read: CAK Approves Acquisition of Two Kenyan Companies by French Firm Eurazeo
- Efficiency Gains:
In addition, the authority found that the merger is expected to result in improved supply chain efficiency for Twiga Foods’ subsidiary Kimo Kali, including reduced logistics costs and enhanced delivery times. - Market Expansion:
On matters expansion, CAK found that the transaction will support the expansion of distribution networks, allowing access to previously underserved regions and customer segments. - No Impact on SME Market Access:
Meanwhile, the regulator said this transaction involves an investment by the acquirer without altering the management functions of the target companies. Therefore, it is not expected to hinder market access for small and medium-sized enterprises (SMEs).
Follow our WhatsApp Channel and X Account for real-time news updates.
