The Digital Content Creators Association of Kenya (DCCAK) on Sunday 25 May, strongly condemned remarks made by former Deputy President Rigathi Gachagua, accusing him of promoting cancel culture and attempting to silence Kenyan artists based on their political views and affiliations.
Speaking at a rally in Murang’a on Sunday, May 25, 2025, Gachagua called for a boycott of artists who do not publicly support him and accused the artists of betraying their community by supporting political figures he claims have worked against the region’s interests.
“These statements are not only regressive, but they are also a direct affront to the constitutional freedoms of expression, creativity, and enterprise,” said DCCAK Chairman Bob Ndolo in a press statement.
“Such pronouncements reek of dictatorship, intolerance, and a disturbing sense of entitlement to control thought and culture in Kenya and beyond,” he added.
Content Creators to Gachagua
The Association expressed concern that Gachagua’s comments could encourage political interference in the arts and jeopardize the livelihoods of many content creators already navigating a challenging industry landscape.
The statement reminded the public that Kenya’s Constitution enshrines freedom of expression, association, and artistic creativity under Articles 31, 32, 33, and 40, stating that these freedoms are “neither conditional nor negotiable.”
Also Read: CITAM Buruburu Unveils Magnificent Multimillion Church [PHOTOS]
The Association also issued a rallying call to artists across the country to stand firm in their right to express themselves freely, including supporting President William Ruto’s flagship projects.
“We urge all artists to continue composing boldly, speaking truth to power, uplifting communities through creativity, and educating the public on critical national programs,” Ndolo said, referencing government initiatives such as the Social Health Insurance Fund (SHIF), Housing, and Hustler Fund.
In a pointed rebuke to Gachagua, DCCAK declared, “Kenyan artists are not your subjects. They will not bow to your tune, nor will they seek your permission to speak. Their talent is God-given, not Gachagua-granted. Kenya is a democracy, not a dictatorship of one man’s ego.”
Gachagua’s Remarks to Artists
Gachagua stirred heated debate after urging Mount Kenya residents to shun a group of well-known musicians who recently paid a visit to current Deputy President Kithure Kindiki.
While addressing a rally in Murang’a, Gachagua accused the artists of turning their backs on the region by associating with leaders he claims have undermined the interests of their community.
Among the musicians mentioned were Samidoh Muchoki, Karangu Muraya, Ben Githae, Jose Gatutura, DJ Fatxo, Sammy Irungu, Martin Wajanet, and Ngaruiya Junior.
The group reportedly visited Kindiki at his Karen residence on Friday, May 23. Gachagua alleged that each artist received Ksh50,000 for attending the meeting.
Also Read: Why Ruto Govt Wants to Sell Safaricom Shares
“They were paid Ksh50,000 to sit with people who work against us,” he claimed.
“Our elders have resolved that unless they apologise, we should stop streaming their music, unfollow them online, and avoid venues that host them,” he added.
Kindiki Hits Back
Responding during a public function at Ndurarua Primary School in Kabete Constituency, Kiambu County, on the same day, Deputy President Kithure Kindiki dismissed Gachagua’s remarks, calling them disrespectful and unnecessary.
“Who are you to lecture us?” Kindiki said. “You’re not God. You go around attacking musicians, politicians — everyone. Go do that in your own house. We are not your children.”
He emphasized that mutual respect is essential in leadership.
“Respect must go both ways. I won’t be intimidated. As Deputy President, I have every right to meet with any Kenyan, including artists and creatives,” he added.
Follow our WhatsApp Channel and X Account for real-time news updates.
