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The Rise of Frankie: How He Built a Brand Around Fitness And Lifestyle

Ashley ShumwebyAshley Shumwe
September 26, 2025
Reading Time: 4 mins read
Photo Of Frankie Photo/ Ghafla

Photo of Frankie Photo/ Ghafla

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Frankie is a fitness instructor, nutrition consultant, lifestyle content creator, and the founder of the fitness brand Just Gym It.

Born on January 22, 1990, he has grown into one of Kenya’s most recognized celebrity fitness trainers, amassing a large following both online and offline.

Frankie first gained popularity on Instagram, where his fitness transformations and engaging lifestyle content attracted widespread attention.

Today, he continues to inspire many with his commitment to health and fitness, while also making a name for himself as a podcast host on “3 Truths No Lie,” alongside King Kalala and Christine Nampera from Uganda.

Education

Frankie attended local primary and secondary schools in Kenya before pursuing higher education abroad.

He joined Liverpool John Moores University in the United Kingdom, where he earned a Bachelor’s degree in International Business Management.

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Later, he advanced his studies at Manchester Metropolitan University, where he pursued a master’s degree.


Also Read: Arsenal Jersey Sparks Romance Rumors Between Corazon, Frankie


Frankie’s Career Journey

After completing his studies, Frankie discovered that his true passion was in fitness and health. When he returned to Kenya in 2014, he co-founded Just Gym It with his partner, Shiv Simani, who later resigned from the company.

In the early days of his career, Frankie faced challenges securing a stable space to train clients.

Speaking on the 3 Truths No Lie podcast, he revealed how he began training clients at Uhuru Park in Nairobi with nothing more than a towel.

His first client’s transformation sparked interest, leading him to share success stories online.

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The overwhelming response encouraged Frankie to expand his services, and soon, gyms began approaching him.

From these humble beginnings, Just Gym It grew into one of the most popular fitness and nutrition consultancies in Kenya.

Although his venture initially faced skepticism, Frankie’s consistency and results proved his critics wrong, cementing his reputation in the fitness industry.


Also Read: Spotify Names Top Kenyan 5 Podcasts in 2025


Family

Frankie’s personal life has also drawn public attention. He began dating media personality Maureen Waititu in 2013, and the couple shared content on their joint YouTube channel. Together, they had two sons before breaking up in 2019 after six years of being together.

He later began a relationship with socialite and lawyer Corazon Kwamboka, with whom he welcomed two children in 2020 and 2021.

However, in February 2022, Corazon announced their separation through an Instagram post.

Frankie’s rise from training clients with just a towel at Uhuru Park to leading one of Kenya’s top fitness brands is a powerful story of grit, passion, and perseverance.

Even with personal setbacks, he has stayed committed to his mission, motivating thousands to live healthier lives.

Frankie has cemented his place as a trailblazer in Kenya’s fitness scene, serving as a true example of discipline, consistency, and transformation.

Follow our WhatsApp Channel and X Account for real-time news updates.

Photo Of Frankie Photo/ Elight Market
Photo of Frankie
Photo/ Elight Market
Tags: CareerFitnessFrankieInstructor
Ashley Shumwe

Ashley Shumwe

Ashley Shumwe is a digital journalist with a strong foundation in media studies and a passion for storytelling. Skilled in photography, photo and video editing, writing, and videography, Ashley brings a creative and versatile approach to journalism. Her hands-on experience includes crafting news scripts, reporting, graphic design, producing a short film, and hosting a podcast. Through her work, Ashley aims to reshape public perception and tell compelling stories in innovative ways across media platforms.

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