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International Organization Announces Opportunities for Kenyans to Win Ksh3.5 M; How to Participate

Timothy OsorobyTimothy Osoro
June 15, 2024
Reading Time: 5 mins read
William Matovu, Country Director Of Heifer International Kenya. Photo/Courtesy

William Matovu, Country Director of Heifer International Kenya. Photo/Courtesy

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Heifer International Kenya has launched the 2024 AYuTe Africa Challenge, aiming to create opportunities for young entrepreneurs to drive agricultural transformation.

The initiative, which stands for Agriculture, Youth, and Technology, focuses on fostering innovation among youth and positioning agriculture as a desirable career path.

The competition, themed “Reimagining the Future of African Agriculture,” is the third edition of the AYuTe Africa Challenge in Kenya.

Top winners will receive up to Ksh3.5 million in cash prizes.

Additionally, the top 20 innovators will participate in a one-month incubation program through the E4Impact Accelerator, which offers investment linkages, networking, training, coaching, and mentorship opportunities.

2024 Ayute Africa Challenge
Agriculture Cabinet Secretary Mithika Linturi. Photo/Courtesy

Opportunity in Ayute Africa Challenge

“This competition provides an opportunity for young innovators in Kenya to secure the funding and visibility they need to scale up their agritech solutions to reach millions of farmers across Kenya,” said William Matovu, Country Director of Heifer International Kenya.

Winners will also join the E4Impact Alumni community for ongoing support.

It encourages youth-led agritech innovations to pitch for investments, boosting the income and productivity of smallholder farmers.


Also Read: South Africa: Malema Gives Way Forward for His Party After Reelection of Cyril Ramaphosa


“AYuTe is a very innovative vehicle that can identify agritech solutions with the potential to transform the agricultural sector. We look forward to receiving applications, and even more so, to seeing many more young women participating in the competition,” William added.

The competition will target four regions for comprehensive national representation: Nairobi, the Central Regional Economic Bloc, the Lake Region Economic Bloc, the North Rift Economic Bloc, and Arid and Semi-Arid Lands (ASAL) counties.

How to Apply

Applications will be done online via https://www.heifer.org/

Accepted applications through an online platform will fall into two categories:

Track 1, For enterprises at the idea, proof of concept, and prototyping stages

Track 2; For enterprises at the product stage aiming to scale up.

The application deadline is July 7, 2024, at 11:59 PM EAT.

About the Challenge

Since its inception in 2022, the AYuTe Africa Challenge in Kenya has seen over 400 applications. More than 230 youth-led agritech innovations have benefited from coaching and mentorship, and over 10 startups have received cash prizes totaling over $40,000.

Taswira Agrovoltaics Projects. Photo\Courtesy
Taswira Agrovoltaics projects. PhotoCourtesy

Also Read: Kimani Ichung;wah Under Fire Over Viral Handshake Video with Ruto


One of the 2023 winners, Maryann Gichanga, CEO and Founder of AgriTech Analytics, encouraged young entrepreneurs to apply.

Her business offers farmers precise, real-time data on soil health, crop conditions, and weather forecasts.

“The AYuTe Africa Challenge provided me with invaluable training, connections with key partners, and funding to upscale my enterprise,” she said.

About Heifer International

Since 1944, Heifer International has worked with over 43 million families worldwide to end hunger and poverty sustainably.

For 50 years, Heifer International has supported farmers and local food producers across Africa, strengthening local economies and building secure livelihoods that provide a living income.

Follow our WhatsApp Channel for real-time news updates!

https://whatsapp.com/channel/0029VaB3k54HltYFiQ1f2i2C

President Ruto during the launching of a Call Centre International (CCI) Global Contact Centre at Tatu City in Kiambu County. Photo/Courtesy

Tags: Ayute Africa ChallengeHeifer International Kenya
Timothy Osoro

Timothy Osoro

Timothy is a journalist, dedicated to unraveling stories that matter. With a keen eye for detail and a passion for storytelling, I bring a fresh perspective to the world of media. My commitment to excellence shines through in every piece I craft. Join me on a journey of discovery as we explore the dynamic landscape of news and information together.

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