Mediamax Network Limited, the parent company of K24 TV, People Daily, Radio Milele, and Kameme, is set to start laying off staff from August 15, 2025, after it announced an elaborate redundancy plan on July 14.
The move is part of a major restructuring effort aimed at responding to what the company describes as a tough and rapidly evolving media environment.
In a notice dated July 14, the company cited falling revenues, digital disruption, and increasing regulatory pressure as key reasons behind the decision.
“Mediamax Network Limited is undertaking a strategic restructuring and reorganization of its business operations to enhance overall efficiency and effectiveness in response to evolving market dynamics, including digital transformation, innovation, shifting client needs, and introduction of punitive regulations by the Government of Kenya affecting the media industry,” read part of the notice.
The company said the restructuring has been necessitated by several factors, including challenges in the macro business environment, rapid digital transformation, reduced business volumes, and a shrinking client base.
Mediamax also noted that a comprehensive internal review conducted over the past two years revealed inefficiencies that needed urgent addressing.
Additionally, the situation has been worsened by delays in payment of pending bills by both the National and County Governments.
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The company further faulted the National Government’s decision to single-source advertising to one media house, along with new restrictions on betting and gambling advertisements, which have traditionally been key revenue streams for local media.
“As part of this process, the company will conduct an evaluation and staff optimization exercise, which may involve re-aligning operations, streamlining staffing levels, and consolidating roles within the organization,” the statement read further.
“Unfortunately, these measures may lead to re-alignments and redundancies that may impact employees across various departments.”
The company has not disclosed the number of employees to be affected, but said the redundancy process will follow all legal and procedural requirements.
“In declaring the employment positions/roles as redundant, every measure will be taken to ensure compliance with the requirements of Section 40 of the Employment Act, 2007 and individual contract of employment,” the company noted.
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Mediamax stated that the notice takes effect from Tuesday, July 15, 2025, and will remain in place until August 15, 2025.
During this period, the company will explore ways to redeploy employees into roles that match their qualifications and skills.
Employees whose roles are declared redundant will be paid terminal dues in line with their employment contracts and the Employment Act, 2007. These will include:
- Salary for days worked up to the termination date
- Salary in lieu of notice
- Accrued but unused leave
- Severance pay equivalent to 15 days for each completed year of service, less money owed to the company
Mediamax said further communication would be issued to affected employees, outlining available support and additional details on the redundancy process.
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