The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) on September 23 issued a warning to social media influencers and content creators about posting content that promotes drug and substance use.
In a statement, NACADA said such content, often aimed at younger audiences, undermines efforts to combat drug abuse.
“We have noted with concern the growing trend where social and digital media influencers, as well as content creators, are posting content that promotes the use of drugs and substances. This content, often directed at young audiences, poses a significant threat to the fight against alcohol and drug abuse and undermines efforts to protect vulnerable groups, especially children, from harmful influences,” the statement read.
Additionally, the Authority called upon the influencers and content creators to stop using their platforms to normalize or glorify drug use.
NACADA ‘s warning to content creators promoting drug abuse
At the same time, NACADA reminded the public of the legal repercussions of promoting drug abuse.
“The Authority reminds the public that promoting drugs and substance use through social media is not only irresponsible but is also a violation of the law. Under the Alcoholic Drinks Control Act, 2010 (ADCA) and the Narcotic Drugs and Psychotropic Substances Control Act, 1994, promoting, advertising, or encouraging drug use is illegal and punishable by law,” the statement read.
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Moreover, NACADA encouraged parents and guardians to closely monitor the content their children consume while visiting social media platforms, which according to them often lack adequate safeguards.
The authority further advised parents to regulate the content their children consume on television by enabling parental control settings.
NACADA’s advice to parents
Furthermore, NACADA urged parents to educate their children about the dangers of drug use and report any harmful content to relevant authorities.
The authority concluded its statement by urging social media influencers and content creators to uphold ethical standards.
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“Social media platforms and digital content creators have a responsibility to promote healthy behaviours among their audiences,” the statement concluded.
The press release was signed by the NACADA Chief Executive Officer (CEO), Dr. Anthony Omerikwa.
NACADA Inquiries
For any inquiries or to report content promoting substance abuse, please contact NACADA through their free helpline at 1192.
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