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Nairobi- Based Data Firm Announces Lay Off of  1,108 Employees

Annah Nanjala WekesabyAnnah Nanjala Wekesa
April 16, 2026
Reading Time: 3 mins read
Migori County Announces 118 Jobs Across Health, Education And Other Departments

Photo of Kenyans queue for Jobs in Nairobi.PHOTO/PCS

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Samasource Impact Sourcing Inc. (Sama) has issued a redundancy notice affecting 1,108 employees at its Nairobi office following Meta’s termination of a major contract.

In a redundancy notice issued on April 16, the company said the layoffs follow an unsuccessful efforts to retain the engagement and will take effect later this month in line with Kenyan labour laws.

Sama to Lay Off 1,108 Workers in Nairobi After Meta Contract Ends

Sama said it had engaged the client in an attempt to retain the workstream, but the efforts were unsuccessful, prompting the issuance of redundancy notices in line with Section 40 of the Employment Act, 2007.

“A notice of redundancy has been issued in compliance with Section 40 of the Employment Act 2007, with the necessary notifications to the relevant parties indicating that the redundancy process will affect 1,108 current employees, a significant number of whom are on the specific terminated workstream,” the company said.

Sama Country Lead and Vice President for Global Delivery, Annepeace Alwala, has confirmed changes to some of the company’s client programmes, saying the firm is managing the transition in coordination with partners and prioritising support for affected employees.

“As is standard in our industry, client programs evolve, and we work. closely with our partners to manage these transitions responsibly. Our immediate priority is supporting our employees through this change and ensuring continuity across our broader operations.”

She said the company recognizes the impact the changes may have on employees and local communities and is actively putting support measures in place for those affected.

Sama noted that impacted workers are being supported with care and respect, and that employees across the organisation continue to receive living wages, full benefits, and access to wellness resources, medical cover, and counselling services.


Also Read: Explained: What Happens to Your Data When Apps Shut Down in Kenya


The firm described the adjustments as part of routine changes within client operations in the data services industry and said it remains focused on ensuring continuity across its broader global delivery functions.

Sama, which operates a major service delivery centre in Nairobi, provides data annotation solutions that support artificial intelligence and machine learning systems, particularly in computer vision.

The company works with global technology firms on data annotation and model evaluation services.


Also Read: Report Shows How Data Recorded by Meta’s AI Glasses Ends Up in a Kenyan Company


Private Data from Meta Smart Glasses

This comes after  investigation by Svenska Dagbladet and Göteborgs-Posten raised serious privacy concerns about the new smart glasses developed by Meta, revealing that recordings from the devices may be reviewed by workers who can see highly personal moments from users’ lives.

The glasses, created in partnership with eyewear giant EssilorLuxottica and sold as Meta Ray-Ban smart glasses, are promoted as an AI assistant capable of translating languages, answering questions and helping users interpret what they see.

It wa revealed that thousands of data workers in Nairobi, Kenya, help train the AI used by the glasses with many employed by outsourcing firm Sama. 

These workers review images, videos and conversations generated by the devices so the AI can better recognize objects and understand user requests.

Meta President, Global Affairs Nick Clegg At State House Nairobi, Kenya. Photo/Smg...facebook
Meta President, Global Affairs Nick Clegg speaking at State House Nairobi, Kenya. PHOTO/SMG.

Tags: MetaSama
Annah Nanjala Wekesa

Annah Nanjala Wekesa

Annah Nanjala Wekesa is a journalist at The Kenya Times, with a passion for crafting news-worthy stories that leave a lasting impact. She holds a Bachelor of Arts in Communication and Media from Kisii University. She has honed her skills in the art of storytelling and journalism. Her passion lies in the art of storytelling that resonates with audiences, driving a commitment to delivering news-worthy stories through the lens of integrity and precision. She can be reached at [email protected]

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Comments 1

  1. AI Couple Photo says:
    5 months ago

    The 1,108 layoffs at Sama really hit hard. I was reading this on the metro and thinking, wow, how tough it must be for those workers

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