TikTok has launched an initiative to prevent spread of misinformation in the platform ahead of the upcoming August general election.
TikTok’s South Africa Government Relations Director Fortune Sibanda, said the initiative is meant to ensure information is disseminated responsibly.
Moreover, Sibanda added that TikTok appreciates collaborations with various stakeholders to strengthen its efforts as well as to protect against harm and misuse on its platform.
“We are engaging with diverse stakeholders in Kenya to discuss opportunities and challenges for dynamic solutions in a fast-paced digital world. Our resolve is to spread positivity in markets where we operate as we promote peaceful coexistence,” Sibanda stated.
In addition, Mr. Sibanda noted that stakeholder engagement together with the launch of the elections hub in Kenya confirms TikTok’s commitment to being a responsible industry leader with an aim of positively impacting Africa and the world.
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Furthermore, the director reported that the team in Africa has done week-long engagements in Kenya targeting NGOs, government, media, corporate organizations, civil societies, educational institutions and other role-players that form part of the TikTok community in Kenya.
Moreover, as part of the initiative, Tik Tok has launched a 3-part series titled #TikTokForPeace in partnership with article 19 which is a series of TikTok LIVE streams hosted at Strathmore University, Policy Innovation center and streamed on the article 19 TikTok page on tolerance, building bridges and active citizenship.
“TikTok plays a significant role in shaping discourse around Important topics. Using TikTok as a medium through which to engender an atmosphere of mutual cooperation during Kenya’s national election period is part of our resolve to provide a platform that promotes peace and provides a safe space for positive digital expression,” Sibanda stated.
Additionally, the TikTok community has encouraged everyone to be a part of the campaign by reporting harmful content that appears untrue and fuels any political intolerance.
Besides, as an entertainment platform, the TikTok app continuously updates its community with innovative features and functions to improve their experience and supports these developments with robust tools and controls that help users to manage the content they consume on the platform.
