Content creator and entrepreneur Thee Pluto, on July 11, announced the closure of seven businesses after incurring huge losses amid the harsh economy.
In a social media post, he listed the failed ventures as he encouraged the public to hold on and not give up.
“Some of the Businesses I failed in so far lost millions, and I didn’t give up. What is your excuse?” He challenged.
Thee Pluto lists the businesses
Among the businesses Thee Pluto had to shut included 3 Airbnbs in Mombasa—Sultan Palace, Kikambala, and Mtwapa, a hotel in Witeithie, a movie shop in Juja, a clothing line in Nairobi Textiles, a boutique in Sawa Mall in Nairobi CBD, and Dreamride Car Hire near the former Quiver along Thika Road.
He also noted that the furniture store he previously owned was closed due to minimal profits, but had not failed.
“It did not fail, I just closed it due to minimal profits,” he clarified.
Kenyans Share Reactions Online
Thee Pluto’s post drew mixed reactions from social media users, many of whom shared similar experiences and views on business struggles as others shared advice.
“Mask selling was doing great until the coronavirus came to an end. I also had a food shop near a university but closed it due to low capital and long university holidays,” narrated Shee Sheila in her reply.
“I am not going to start any business anytime soon until I get enough capital to sustain me for about two years,” she added.
Also Read: Thee Pluto Opens Up on Painful Lessons from His Past Relationship with Felicity
Other online users acknowledged losses made by Thee Pluto in business and encouraged themselves that it was a crucial aspect of success.
“Before one is successful, one will have lost money. That’s the secret. Rich people don’t fear losing money, that’s why they are rich. Poor people fear to lose money, that’s why they are poor,” advised Isaac Mumbi.
“After money, things always seem not to be too hard, even if you lose millions. But before getting the money, things are very tough,” added Xhdee another Kenyan.
Kenyans sink into depression as the tough economy scatters families
From a previous study led by the Shamiri Institute and the Brain and Mind Institute (BMI) at Aga Khan University in 2025, alarming levels of childhood trauma among Kenyan adolescents were revealed.
Also Read: Thee Pluto’s Brother Reunites with Wife One Year After Divorce
This raised red flags about a looming youth mental health crisis that is partly linked to broken families due to harsh economic times.
“Young people in Kenya are navigating enormous emotional burdens. As a society, we can’t afford to look away,” read part of their report.
Earlier on in May, Over 130 companies applied for dissolution as tough economic times continue to bite, spelling doom for thousands of Kenyans, both employed and unemployed, who are seeking better opportunities.
Additionally, the Registrar of companies issued another notice listing 74 companies set to be struck off the Register of Companies in Kenya by 25 May.
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