In the sixteenth minute of Serie A clash between AC Milan and Bologna, the match came to a momentary standstill with a powerful pause echoing Rossoneri’s resolute stand against discrimination.
Among the 71,000 attendees, every single fan actively engaged in the initiative, transforming the stadium into a sea of light with the torches on their smartphones.
This collective act accompanied the projection of a poignant quote by Martin Luther King on the big screen: “Darkness cannot drive out darkness; only light can do that.”
Beyond the spectators and the 165 accredited journalists in the stadium who directly experienced and actively participated in the initiative, the impactful message conveyed by the Club resonated globally.
It reverberated across over 150 countries and territories, connecting with viewers worldwide tuning in to follow the game.
This widespread coverage not only enhanced the reach of AC Milan’s powerful statement but also contributed to reaching over 550 million Rossoneri around the world and all football fans, helping to continue shining a light on the issue of discrimination.
AC Milan CEO
Giorgio Furlani, CEO of AC Milan said the initiative is a tangible testament of the club’s unwavering commitment in the battle against hate and racism.
He stated that AC Milan does not tolerate racism and aims at making football inclusive for everybody.
“As a Club, we hold zero tolerance for discrimination. Through our RespAct Manifesto, we persistently strive to make football an inspiring and inclusive model for everyone. We dedicate ourselves daily to fostering an environment that embraces diversity wholeheartedly, without distinctions.
“We are grateful to the Italian Football Federation, Lega Serie A, Bologna FC for their support in making this impactful statement possible, and to everyone embracing this crucial message for change.” he said.
The club’s long-term vision of Equity, Diversity and Inclusion is articulated in RespAct.
It comprises of concrete initiatives, underscoring the club’s dedication to sharing the positive values of sport and mitigating all forms of prejudice and discrimination.
This initiative aims to further emphasize AC Milan’s continual endeavors in combating all forms of discrimination.
This Manifesto serves as a catalyst, encouraging all stakeholders in the football realm, especially the new generation of fans, to foster a culture of inclusivity and social awareness.
The ultimate goal is to contribute to shaping a football industry that is increasingly tolerant, open, and responsible.