Listed non-banking financial services firm Sanlam Kenya PLC has announced big plans for local markets following its rebranding to Sanlam Allianz Holdings (Kenya) PLC (“SanlamAllianz Kenya”).
In a statement dated November 26, 2025, Sanlam Chief Executive Officer Heinie Werth stated that the rebranding aims to position Sanlam among the top three local insurance firms.
“Our ambition as Sanlam Allianz is to be among the top three players in all our markets, and we will provide our full support to Sanlam Allianz Kenya as it strives towards this ambition,” read part of the release.
Sanlam Allianz General Insurance Target After Rebranding
Following the rebrand of the Sanlam Allianz General Insurance firm, several targets have been set.
According to Dr. Nyamemba Patrick Tumbo, CEO of SanlamAllianz Kenya Group, the rebrand demonstrates dedication to enhancing non-banking financial services in local markets.
Speaking after confirming the official rebrand, Dr Nyamemba Patrick Tumbo said the name change reflects a continental commitment to raise the bar in the delivery of non-banking financial services with localized attention.
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Additionally, the Group CEO said the rebranding will help the firm achieve the top position among the insurance firms and enhance its client experience and distribution capabilities through the deployment of innovative technology-based solutions.
“Our ambition as Sanlam Allianz is to be among the top three players in all our markets, and we will provide our full support to Sanlam Allianz Kenya as it strives towards this ambition,” read part of the CEO’s speech.
Sanlam Allianz General Insurance’s Plan
To achieve the set goals, several guides have been set to help the company. They include:
Markets and clients : Being a leader in life and general insurance on the African continent, to increase its clients’ access to its products and services in innovative, client-centric ways.
Economic and social impact – By embracing environmental, social, and governance (ESG) principles, aiming to demonstrate good corporate citizenship and have a positive impact on its local economies.
Financial – Consistent delivery on its key financial metrics, ensuring provision of economic value to its shareholders and to the people empowerment through a high-performance, engaging culture to ensure that it attracts, builds, and retains a skilled and confident talent pool that drives the success of its business.
Also Read: Sanlam Kenya Secures Shareholder Nod for Ksh3.2B Rights Issue
Meanwhile, the CEO, Dr Nyamemba Patrick Tumbo, has announced that the leadership will be maintained, with Ms. Jacqueline Karasha and Mr. George Kuria holding on to their positions.
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