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CEOs Offered Chance to Hire 45,000 Youths Under World Bank Funding

Joy KwamabyJoy Kwama
May 20, 2025
Reading Time: 4 mins read
World Bank President Ajay Banga

World Bank President Ajay Banga at a past World Economic Forum. PHOTO/Financial Times.

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The government has made a call to companies across the country to support the placement of over 45,000 youths in apprenticeship positions.

The move is part of a new employment initiative funded by the World Bank.

In a public notice released on May 20, the State Department for Youth Affairs and Creative Economy invited expressions of interest from private and public employers to participate in the National Youth Opportunities Towards Advancement (NYOTA) program.

Further, the notice indicated that the program aims to provide on-the-job training and work experience to youths aged 18 to 29 across 47 counties.


Also Read: Kenyan Youth to Get Ksh50,000 Each for Business


How Companies Will Be Selected

Under the agreement, selected employers will be contracted to provide placement services and apprenticeship opportunities in both public and private institutions.

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Additionally, the youths will work at the companies for the following three years.

Notably, the government is targeting at least three recruitment cycles, each offering placements to a minimum of 15,000 youths.

According to the tender, there are seven regional lots, each covering multiple counties.

The highest number of placements, 7,740, is expected in Lot 2 which covers Kisumu, Migori, Kakamega, Bungoma, Busia, Siaya, and other counties in the Western region.

Also, Nairobi, Kiambu, Kajiado, and Murang’a are covered under Lot 7, where 4,870 youths will be placed.

Successful firms will be responsible for identifying, placing, and supporting the beneficiaries in host companies for a period of 3 to 12 months, depending on employer capacity and program design.

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Also Read: How to Apply for Ksh50,000 World Bank Program for Kenyan Form 4 Leavers


How to Apply

Eligible firms must have at least five years of experience in recruiting and managing internship or apprenticeship programs, especially for youth.

Additionally, they must also demonstrate the capacity to mobilize, monitor, and report on youth placements.

Other qualifications include proven experience with donor-funded or public sector projects.

Also, the companies must have staff with relevant experience in youth employment or vocational training.

The government also requires the employers to issue a clear plan for ensuring quality apprenticeships and mentorship.

International and regional firms are encouraged to partner with local organizations to improve their chances of selection.

All interested applicants are required to submit their proposals by June 10, 2025.

Follow our WhatsApp Channel and X Account for real-time news updates.

National Jobs Recruitment Program Concludes In Lower Eastern Counties
National Jobs Recruitment Program Concludes in Lower Eastern Counties. PHOTO/ Alfred Mutua
Tags: #NYOTAEmployers
Joy Kwama

Joy Kwama

Mercy Joy Kwama is a digital journalist who is dedicated to the art of storytelling, truth-telling and changing narratives. She covers diverse topics including politics, social justice, gender, humanitarian matters, and policy. Mercy is especially driven to amplify the voices of marginalized African communities and challenge the status quo. She is a graduate of Riara University with a degree in Communications and Multimedia Journalism and is well-equipped to navigate the complex landscape of news reporting. In her spare time, Mercy likes to pick up new skills including dancing, gardening, reading, and meeting new people.

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