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Safaricom Reports Dip in M-Shwari Revenue Following Glitches

Timothy OsorobyTimothy Osoro
November 6, 2025
Reading Time: 5 mins read
Safaricom Has Reported A Drop In M-Shwari Revenue Due To Glitches

Safaricom CEO Peter Ndegwa addressing stakeholders during the release of results. PHOTO/Safaricom.

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M-Shwari, Safaricom’s popular mobile loan and savings platform, reported a decline in revenue following service disruptions. 

The platform’s revenue dropped by 14.4% in the first half of the year compared to the previous period. 

The glitches, which caused intermittent outages and delayed transactions, impacted millions of active users and disrupted normal loan disbursements and repayments.

Despite the challenges, the number of active M-Shwari customers actually rose by 17.6%, indicating continued demand for the service.

According to Safaricom’s financial results, the value of disbursements on M-Shwari fell by 1.8%, while repayments rose by 8.1%, and the repayment rate improved to 108%.

The average loan size decreased by nearly 10%, suggesting more cautious borrowing behaviour amid the technical issues.

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Business Growth Overview

Safaricom Plc’s net earnings for the first six months of the year increased by 52.1 percent to Ksh42.8 billion, driven by reduced losses in Ethiopia.


Also Read: Diamond Trust Bank Cuts Interest Rate on Loans


The telco recorded service revenue of Ksh 200 billion, with the Kenyan subsidiary accounting for Ksh 194 billion, representing a 9.3% increase.

Net income also showed strong growth, climbing 22.6% to reach 58.2 billion shillings.

Revenue from Ethiopia surged by a whopping 136 percent to hit Ksh6.2 billion.

This success was driven by targeted initiatives, including the B-Live program for young customers and customized solutions for MSMEs and transport workers.

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The adoption of 4G+ devices continues to accelerate, with more than 25.7 million users now utilizing these faster smartphones.

Ethiopia Growth Amid Challenges

Safaricom Ethiopia continued to make commercial strides despite facing a depreciating currency and a complex regulatory landscape.


Also Read: KCAA Announces Job Opportunities for Pilots and Engineers — How to Apply


The company narrowed its net losses by 20.1% year-on-year, bringing them down to 15.5 billion shillings, even as the Birr’s depreciation accounted for 35% of the net loss.

Just 2.5 years after its commercial launch, Safaricom Ethiopia surpassed 10 million active customers over a three-month period, marking a significant milestone.

Nearly 3,300 network sites have been deployed, quickly reaching half the scale of Safaricom’s Kenyan network, a pace described as unprecedented in the region.

In line with its social mission, Safaricom has launched its Foundation in Ethiopia, supporting local communities even before turning a profit.

Group Performance Highlights

Metric 30-Sep-25 (KShs Mn) 30-Sep-24 (KShs Mn) Variance (KShs Mn) % Change
Service Revenue 199,865.2 179,923.8 19,941.4 +11.1%
Total Revenue 204,708.2 189,421.9 15,286.3 +8.1%
EBITDA 101,288.0 75,070.7 26,217.3 +35.0%
Operating Profit (EBIT) 65,213.5 42,204.5 23,009.0 +54.5%
Profit After Tax 29,189.9 10,012.1 19,177.8 +191.5%

Follow our WhatsApp Channel and X Account for real-time news updates.

Ways To Retrieve M-Pesa Messages Using Mini Statement And App
Photo of Safaricom CEO Peter Ndegwa speaking at a past Safaricom function. PHOTO/Safaricom
Tags: M-ShwariSafaricom
Timothy Osoro

Timothy Osoro

Timothy is a journalist, dedicated to unraveling stories that matter. With a keen eye for detail and a passion for storytelling, I bring a fresh perspective to the world of media. My commitment to excellence shines through in every piece I craft. Join me on a journey of discovery as we explore the dynamic landscape of news and information together.

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