Breakdown of Equity Group Customer Base, Branches, and Employees in East Africa

Equity Group has recorded growth across its six African markets in the 2025 financial year, serving over 22.4 million customer accounts across the region.

During the release of its 2025 financial year results, Equity Group announced plans to expand its customer base to 100 million by 2030.

The plan also includes creating job opportunities and aims to grow the employee base to 25 million.

Equity Group intends to expand its lending capacity to support 5 million businesses and 25 million customers.

Equity Group Customer Base, Branches, and Employees Across Regions

In Kenya, the group has 221 branches serving 14.1 million customers with 6,999 employees, 328 ATMs, 42,634 agency outlets, and 1.3 million merchants.

On the other hand, Equity Uganda serves 2.2 million customer accounts through 50 branches, supported by 1,332 employees, 58 ATMs, 9,394 agency outlets, and 50,463 merchants.

The group’s subsidiary in the Democratic Republic of Congo manages 3.5 million customer accounts with 81 branches, 3,322 employees, 405 ATMs, 25,695 agency outlets, and 7,791 merchants.

Its Rwanda subsidiary also operates 36 branches, serving 1.8 million customer accounts with 1,009 employees, 54 ATMs, 6,097 agency outlets, and 16,037 merchants.

In South Sudan, the group has 5 branches, 146 employees, and 218,000 customer accounts, supported by 20 ATMs, 76 agency outlets, and 800 merchants.

In Tanzania, it operates 16 branches with 562 employees, 568,000 customer accounts, 22 ATMs, 3,792 agency outlets, and 2,693 merchants.

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Market Position Across Six Countries

In Kenya, KCB leads the market with a 16.9% share, followed by Equity Bank at 13.6% and Co-op Bank at 9.1%. NCBA, ABSA, Stanbic, I&M, Standard Chartered, and DTB hold smaller shares ranging from 7.8% to 5.0%, while in Uganda, Stanbic is the largest with 19.5%, followed by Centenary at 13.4% and ABSA at 10.2%. Equity holds a 6.4% share, with other banks such as DFCU, Standard Chartered, Baroda, DTB, HF, KCB, and Citi holding smaller shares.

In the Democratic Republic of Congo (DRC), Rawbank dominates with 29.3%, followed by Equity BCDC at 24.4%. TMB, Standard, Sofibank, and First Bank hold moderate shares, while Ecobank, BOA, Afriland, and Access each hold less than 3%.

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Rwanda, Bank of Kigali leads with 33.9%, Equity Bank follows at 18.9%, and BPR Atlas Mara holds 17.0%. I&M, Ecobank, Access Bank, NCBA, GT Bank, and BOA account for smaller portions of the market.

In Tanzania, CRDB is the largest at 25.2%, followed by NMB at 22.1%. NBC, Stanbic, PBZ, Azania, Exim, SCB, DTB, TCB, ABSA, KCB, Citi, and Equity fill the rest of the market, with Equity having the smallest share at 1.7%.

In South Sudan, Ecobank is dominant at 39.5%, KCB follows with 20.4%, and Equity holds 17.6%. Stanbic and Co-op have smaller shares of 13.8% and 8.7%, respectively.

Here is a simple breakdown: