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Twitter Cuts Requirements for Ad Revenue Sharing

Elon Musk-owned social network X, popularly known as Twitter, has lowered the requirements for its creator payout program.

Edwin HindabyEdwin Hinda
August 11, 2023
Reading Time: 3 mins read
Twitter Has Lowered The Requirements For Its Creator Payout Program.

Twitter owner, Elon Musk. PHOTO/Courtesy.

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Elon Musk-owned social network X, popularly known as Twitter, has lowered the requirements for its creator payout program.

In an announcement on Thursday, August 10, X reduced the minimum number of impressions needed to be eligible for ad revenue sharing program.

In the new revenue update, creators now only need a minimum of 5 million impressions within 3 months to become eligible to begin receiving payments.

Further, creators will be able to withdraw as low as $10 instead of the previous $50 before the update.

Twitter Has Lowered The Requirements For Its Creator Payout Program.
Twitter owner, Elon Musk. PHOTO/Courtesy.

” Now even more people can get paid to post. We have lowered the eligibility threshold for ads revenue sharing from 15M to 5m impressions within the last three months.

We’ve also lowered the minimum payout threshold from $50 to $10. Sign up for a Premium subscription to get access,” posted X.

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However, to qualify for payouts, users still need to be verified, have the blue badge, and have at least 500.

”This essentially means that X Premium (fka Twitter Blue) is free for accounts that generate above 5M views. Note, only views from verified handles count, as scammers will otherwise use bots to spam views to infinity,” Elon Musk tweeted.


Also Read: Fidelity’s Blue Chip-Twitter’s Worth Might be 1/3 of its Value Pre-Musk


How to Get Paid

Creators can set up Stripe Express, this will automatically become available inside the account’s settings for those eligible for Ads Revenue.

Also, this option can be accessed inside the “Monetization” tab found within the X account settings where the “Ads Revenue Sharing” option will be listed as an option.

Further, still within the “Monetization ” tab there is the “Subscriptions” option, Creators are free to choose whether to enable both Ads Revenue Sharing option and the “Subscriptions” option.

Once your Stripe Express account has been created, the payment notification/email will be sent to Creators.

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Also Read: Deputy President Gachagua Losses Twitter Blue Verification


How Twitter does calculations  

First, the eligible creators who have set up to begin receiving payments will have to first generate enough verified replies.

This means that monetized part of your tweets will come from the replies inside your tweet’s threads.

However, only the replies from verified users will be monetized.

This simply implies that impressions made by verified users inside a creator’s tweet’s threads will earn monetized Ad Revenue.

In addition, this revenue will then be shared directly to the creator’s Stripe Express account.

Once a creator reaches the minimum threshold of $10, you will receive the money directly.

Twitter Has Lowered The Requirements For Its Creator Payout Program.
SpaceX Founder and Twitter owner, Elon Musk. PHOTO/Courtesy.
Tags: Elon MuskTwitterX
Edwin Hinda

Edwin Hinda

Edwin Hinda is a versatile and creative journalist with a keen interest in politics, sports, education, international affairs, entertainment, and soft content. With a degree in Communication and Media Technology (Print Option) with IT from Maseno University, Edwin brings a well-rounded academic background to his work. He excels in conducting thorough interviews and in-depth research, ensuring that his stories are both informative and engaging.

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