Pauline Njoroge
| BIRTHDAY | September 14 |
| GENDER | Female |
| OCCUPATION | Communications Strategist |
Education Background
Pauline Njoroge is a social media propagandist and commentator. Currently, she serves as the Deputy Secretary General Jubilee Party and is also part of Raila Odinga’s campaign team for the Africa Union Commission Chairperson position.
Pauline was born in Githiga, Kiambu County. She was raised in a humble Christian family. She lost her mother at the age of 10 and spent her adolescence at the feet of her father and grandparents who struggled to pay her school fees at Moi Girls Kamangu
Knowing that she was on her own after doing KCSE in 2004, Pauline made a desperate but daring move to raise her college fees; she decided to go to Kabarnet Gardens and beg former President Daniel Moi.
Sadly, she was turned away by GSU officers manning the gate and was only consoled by a phone call from one of his aides who asked her to apply for a scholarship through the Moi Foundation.
Pauline Njoroge’s social life
A scan through her Facebook profile would not take you long to envy Ms. Njoroge’s global tours. She has gone to Venice, St Peter’s Basilica, and the Vatican in Italy.
She has visited Buckingham Palace, Windsor Castle, The City of Bath, Westminster Abbey and St. Paul’s Cathedral in the UK. She has been to the Fairmont Le Manoir Richelieu and The Chateau Frontenac in Quebec Canada.
Also Read: Uhuru Kenyatta Profile: Background, Education, Politics & Family
Pauline Njoroge’s Social Media Journey
Using the knowledge she got from the books she read, the influencer decided to use her Facebook profile to engage other youth in the things she was passionate about because she could not fund her NGO.
Her social media engagements caught the attention of one of her followers who sent her Peter Kenneth’s number.
With nothing but a KCSE certificate, a Facebook page, and a Twitter handle, Pauline stepped into the politician’s office at the Treasury in January 2012.
The former Gatanga MP was also a presidential candidate in the hotly contested presidential election.
This was the beginning of her now 10-year political communication journey.
Peter Kenneth was a popular candidate among the youth and women. Although he came in fourth with slightly above 72,000 votes in the presidential race.
It is perhaps her work in his campaigns that earned her the admiration of Uhuru’s National Alliance party (TNA), which had fronted its own digital campaign, and had a youthful leadership under chairman Johnson Sakaja, the current Nairobi Governor.
She was tasked with maintaining TNA’s social networks, media monitoring, and building a comprehensive email, SMS, and social media database, among other responsibilities.
The Uhuru-Ruto ticket eventually won the presidential election, and many analysts commented on their vigorous digital campaign.
So notorious were the Jubilee Alliance campaigns that controversial data mining company Cambridge Analytica was said to have been involved in a digital smear campaign against the main opponent Raila Odinga.
After the elections, Njoroge set up a ‘Jubilee Social Media Cabinet’ whose main role was to run pro-government digital campaigns in support of the Jubilee’s delivery unit platform. She also worked with Uhuru’s government as a consultant digital media strategist.
After the elections in 2013, she got a contract at New Partnership for Africa’s Development (NEPAD) Kenya but could only work as a casual because she did not yet have a university degree.
Also Read: Raila Odinga Profile: Educational Background Family and Politics
Pauline Njoroge’s Political Career
Her recent professional engagement was a consultancy job as the Project Manager for the 2nd African Union Men’s Conference, a short-term contract she got soon after the 2022 general elections
Pauline also worked in the Azimio campaign team as a social media propagandist and strategist in the run-up to the 2022 General Election. She is loved and loathed in equal measure by opposition followers and Kenya Kwanza sympathizers consecutively.
Her loyalty to Jubilee recently earned her a position at the party after she was appointed as the deputy organizing secretary during its National Delegates Conference last month.
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