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$220Million Ad Saga Leaves Trump Furious, Lands Kristi Noem in Trouble

Lydia OpeebyLydia Opee
March 5, 2026
Reading Time: 5 mins read
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President Donald Trump addresses during the ASEAN US Summit in Kuala Lumpur, Malaysia, Sunday, Oct. 26, 2025. PHOTO/ Vincent Thian

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U.S. President Donald Trump is reportedly furious with Homeland Security Secretary Kristi Noem over a controversial $220 million advertising campaign that has triggered scrutiny in Congress and raised questions about how the contract was approved. The dispute has placed Noem under increasing pressure and sparked speculation that Trump may be considering replacing her.

According to reports, Trump became frustrated after Noem testified before the Senate Judiciary Committee earlier this week, suggesting that the president had approved the massive taxpayer-funded advertising campaign before it was launched.

The campaign, which featured Noem prominently in television advertisements, was designed to promote the administration’s immigration policies and encourage migrants to self-deport.

During the hearing, Republican Senator John Kennedy pressed Noem on whether Trump had been aware of the costly campaign before it was rolled out.


Also Read: List of Goodies Trump Offered Kurdish Groups to Help Dismantle Iran


“The president approved ahead of time you spending $220 million running TV ads across the country in which you are featured prominently?” Kennedy asked.

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Noem responded that the campaign had gone through legal procedures and repeatedly confirmed that Trump had been informed. Kennedy, however, appeared skeptical, saying he found it difficult to believe that the president would have agreed to such an expensive advertising initiative.

Sources familiar with Trump’s thinking say the president is privately irritated that Noem’s testimony appeared to implicate him directly in the approval of the campaign. The issue has reportedly prompted Trump to discuss the possibility of replacing the Homeland Security chief.

One name circulating as a potential successor is Markwayne Mullin, a Republican senator from Oklahoma. According to reports, Trump has floated Mullin’s name in conversations with allies as a possible replacement should he decide to remove Noem from her position.

When asked about the reports at the U.S. Capitol, Mullin said he had not spoken with the president about the matter and had not discussed the hearing with the White House.

“I haven’t talked to the president,” Mullin told reporters, adding that he had no further details about the situation.

The controversy surrounding the ad campaign extends beyond Trump’s reported anger. Lawmakers from both parties have raised concerns about how the contract was awarded and whether proper oversight procedures were followed.

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Investigations have focused on the allocation of funds to several companies connected to political allies. Reports indicate that $77 million of the contract went to People Who Think, a company linked to political consultant Jay Connaughton. Another portion of the contract, about $143 million, was awarded to Safe America Media through a no-bid process shortly after the company was established.

Safe America Media later subcontracted some of the work to a strategy firm owned by Ben Yoho, the husband of former Department of Homeland Security spokeswoman Tricia McLaughlin. The firm said it received about $226,000 for production work related to the advertising campaign, including video and radio ads.


Also Read: Nothing Has Changed: Spain Declares After Trump’s Threat, dismantling Leavitt’s remarks


A spokesperson for the Department of Homeland Security defended the campaign, arguing that it played a major role in reducing illegal immigration and saving taxpayer money.

According to the department, the international advertising initiative reached more than 46 million people in eight countries and helped persuade millions of migrants to voluntarily leave the United States. Officials claim the program saved taxpayers billions of dollars by encouraging voluntary departures rather than costly enforcement actions.

However, the issue has drawn intense criticism on Capitol Hill. Some lawmakers have accused the department of prioritizing political messaging and numerical immigration targets over sound management.

During the hearing, retiring Republican Senator Thom Tillis sharply criticized Noem’s leadership of the department. He argued that the administration was focused too heavily on hitting deportation targets rather than ensuring quality enforcement efforts.

“We just want numbers,” Tillis said during the hearing. “But quality matters, not quantity.”

The controversy comes at a challenging time for the Department of Homeland Security, which is currently dealing with funding disputes in Congress and a partial shutdown over disagreements on immigration enforcement policies.

For now, it remains unclear whether Trump will actually move to replace Noem. The president has historically floated personnel changes privately but has not always followed through.

Still, the $220 million advertising saga has intensified scrutiny of the department’s operations and could further complicate Noem’s political future as lawmakers continue to investigate the contract and its approval process.

Follow our WhatsApp Channel and X Account for real-time news updates

U.s. Visa Applications Open For Fifa World Cup 2026 – Step-By-Step Guide
President Donald J. Trump’s speaking during the 2026 State of the Union Address. PHOTO: White House
Tags: Donald TrumpKristi Noem
Lydia Opee

Lydia Opee

Lydia Celestine Opee is an International News Correspondent for The Kenya Times with experience covering international political developments, breaking news, and trending stories for online audiences. She holds a Bachelor’s degree in Journalism, Media, and Communication and is currently completing her Master’s in Communication Studies. She specializes in monitoring global news, verifying viral content, and producing timely, fact-based reporting that engages readers across borders. Her work spans politics, human-interest stories, and major international events, with a focus on accuracy and straight news reporting. She can be reached at [email protected]

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