Safaricom has announced a special free call offer for its customers as the telecommunications company marks 25 years of operation in Kenya.
The announcement was delivered directly to subscribers via SMS and shared widely on social media, with the offer set to begin on December 18, 2025.
Under the offer, customers will receive 10 free minutes for their first call made during the promotional period.
“Tomorrow, your first call is on us! As we mark 25 years of transforming lives, enjoy 10 FREE minutes to connect, celebrate, and share the joy.”
Safaricom has, however, not yet issued a detailed public breakdown of the full terms and conditions, but the offer is part of broader customer appreciation activities tied to the company’s silver jubilee celebrations.
Also Read: How to Shop Using Safaricom Bonga Points This Festive Season
The free-calls initiative is running alongside Safaricom’s nationwide consumer promotion, dubbed Shangwe@25, which rewards customers for their continued support and loyalty. The promotion runs from October 31, 2025, to January 19, 2026.
Safaricom Shangwe@25 promotion details
The Shangwe@25 promotion is open to all Safaricom registered customers transacting on-net, including existing, inactive, and new customers who register during the promotion period. Eligible customers are automatically opted in.
Customers earn one entry point by carrying out qualifying transactions, including:
- Any M-PESA transactions such as sending money or paying via Lipa na M-PESA
- Purchasing voice or data bundles using airtime or M-PESA
- Renewing Home Wi-Fi, PostPay, All-in-One or Emerald bundles
- Redeeming every 100 Bonga Points
The promotion excludes corporate and SME customers, roaming customers, out-of-bundle GSM usage, agent deposits and withdrawals, airtime purchases via M-PESA, scratch cards, Sambaza or Okoa Jahazi, and airtime usage without purchasing a bundle.
Prizes on offer
Safaricom says more than 5 million customers will win daily and weekly prizes during the promotion. Daily prizes include M-PESA cash, free minutes, SMS and data bundles. Weekly draws will award Ksh10,000 cash to 43 winners per region.
The grand prize will see 25 customers each win Ksh1 million, alongside an additional Ksh250,000 to support a community project of their choice. Customers who win daily or weekly prizes remain eligible for the grand draw.
Other rewards include instant M-PESA cash prizes ranging from Ksh100 to Ksh10,000, airtime, data bundles, 5G routers, mobile devices, and festive-season rewards under the ‘Green Box’ experience.
Small and micro businesses will also benefit, with 25 businesses set to win Bajaj tricycles, while 15 large and medium enterprises will each receive Ksh500,000 to support community projects. Every week, five small and micro businesses will win stock worth Ksh250,000.
Also Read: Safaricom Sets Uniform Fair Usage Limit Across All Home Fibre Packages
Customers can check their promotion points, prizes or opt out by accessing the Shangwe@25 banner on the M-PESA or mySafaricom App, or by dialing *334#, *544# or *444#. Daily draws are conducted every day, weekly draws every Friday, and winners are notified via SMS from ‘Safaricom’. Grand prize winners will be contacted by phone.
Company performance
Earlier in the year, Safaricom reported a 52.1 per cent growth in group net income to Ksh42.8 billion for the six months ended September 30, 2025, reflecting continued growth across its Kenya and Ethiopia operations.
In Kenya, the company recorded a 22.6 per cent increase in net income to Ksh58.2 billion, a 9.3 per cent rise in service revenue to Ksh194.0 billion, and a 13.1 per cent growth in EBIT to Ksh89.5 billion, underlining strong operational performance during the period.
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I love safaricom because of different offers to their customers
Good motivation to us customers
W0w Safaricom my choice,my pride!!
What about those whom they have been overcharging on data bundles??? Is it God bless you for growing with us???
Very good idear, live long safaricom, wish you good business ahead
I have enjoyed Safaricom since I started on December 2004 when I returned to Kenya after 5 years out of the country.
Safaricom pliiz keep up for all the promotions!!
Aki no because you’ll recover your money later through internet’s and other tariffs that people do not calculate the usage..Free things are very expensive
Nowadays your network is very weak and when one contacts you nothing, we’ve been left to fed for ourselves. Imagine one begging to be connected to your internet, it’s very funny your staff giving conditions that are neither here nor there!
Safaricom always is so nice 👌 company in our whole world
safaricom all the way
That’s great for grand prize safaricom .well done
SAFARICOM You are Darling to millions of Kenyans CONGRATULATIONS !
Bundle depletion rate is now faster, and worrying.
A 250 mb which used to take 24hours, nowadays take 2hours only to get depleted for the same surfing for the last one week. Kindly Safaricom, reverse to that previous rate.
The better option
Hi safari com, on my challenges almost over on aging with safety of mpesa thai
Very exciting 😃
Safaricom the better option!
Please give me a job🙏🙏
I’m wondering what Airtel are doing to best their giant competitor.
Safaricom you are the best
Thank you Safaricom long life number one Kenya company. Thank you 20yrs
Thank you Safaricom long life number one Kenya company.
Very good ideal Wishing you for the best
Keep up safaricom..our best of the bests.
How is one eligible? I’m a very old customer but have not received anything.
And there’s some short-sighted fools who can’t see beyond their stomachs and want to sell this Kenyan success story for a song 😥
Excellent news. I hope I might win something, especially for a community group I’m interested in. However, going forward, do something about lowering data rates, you can afford it easily. Thank you
Safaricom consider me today for 1 Million prize. I will use the 250,000 to enhance water supply in my village. We merely depend on seasonal dams, and with the inadequate rains in Makueni county, the challenge of water is real.
Safari com is the best one in overall,I love it
I guess I should be among the winners because have qualified with all the said options. I’m very optimistic that soon I will enjoy the grant win.
Forever safaricom.
Safaricom is my favorite network ever since
May Safaricom Grow and Grow
.
Net work 💯
Rates call nice,
Data, can’t even comment,
Safaricom to the world