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Kenya Protests: Gen Z Shows the Power of Digital Activism

by Job Mwaura
June 23, 2024
Reading Time: 8 mins read
President WilliamaRuto and IMF Director Kristalina Georgieva in Rome during Italy - Africa Summit. PHOTO/PCS.

President WilliamaRuto and IMF Director Kristalina Georgieva in Rome during Italy - Africa Summit. PHOTO/PCS.

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Nationwide demonstrations have erupted in Kenya over a controversial tax bill. The Finance Bill 2024, initially presented to parliament in May, has sparked discontent with an increase in an array of taxes and levies for Kenyans.

The mass protests, initially organized in the capital city, Nairobi, have spread across the country. Demonstrations have taken place in almost every city and major town. Digital media and activism expert Job Mwaura shares his insights into how the protests were mobilized on online, and then onto the streets.

How are Kenyans using the digital space in this movement?

This is a powerful moment for digital activism. The protests have seen significant participation from young Kenyans who are using digital media to organize and voice their opposition. A great number of those driving the protests are Generation Z (often referred to as Gen Z) – individuals born roughly between the late 1990s and early 2010s and characterized by digital prowess and social consciousness. They have created this organic, grassroots movement which has used platforms, like social media, to mobilize and coordinate efforts quickly.

Through my work I’ve documented how essential digital media has been in political participation in Kenya in the past decade, particularly among the marginalized communities such as the young people and and women.

In the current protests, we are seeing just how innovative activists can be when using digital media. The digital tools and strategies employed today are taking activism to an entirely new level. They showcase a sophistication and reach that would’ve been hard to imagine.

They have deployed a number of old, and new, strategies.

Among the new has been Artifical Intelligence (AI) which has been used to create images, songs and videos that amplify the movement’s messages and reach a wider audience.


Also Read: Murkomen Left Speechless in Heated Twitter Space as Kenyans Confront Him


AI was also used to help educate wider audiences on the bill. Developers, for instance, created specialized GPT (Generative Pre-trained Transformer) models designed to answer questions on the finance bill.

Platforms, like Tiktok and X are being used to share videos of people explaining the finance bill in various Kenyan dialects.

Hashtags – such as #OccupyParliament and #RejectFinanceBill2024 – trended on social media platforms for several days, further highlighting the power of digital activism in mobilizing support and maintaining the momentum of the protests.

And then there has been very successful crowdfunding through digital platforms. This has enabled supporters to send money for transportation, allowing more people to join the protests in Nairobi’s central business district.

WE NEED HELP‼️
If you can do a good breakdown of the finance bill in your vernacular language (Luo, Kalenjin, Taita, Kipsigis, Kamba, Meru, Samburu, Luhya etc) dm @officialfwwj or @nickmuthumbi or @Polly_wachira or me #RejectFinanceBill2024 #OccupyParliament2024 https://t.co/9dd2Cdzec2

— Muchiri Mike (@MuchiriiMike) June 20, 2024

Another has been the use of hacking of government websites, disrupting services and drawing attention to their cause.

Personal information, such as the phone numbers of political leaders, were leaked to allow protesters to spam them with SMS and WhatsApp messages. This forced the office of the data protection commissioner to issue a statementwarning them to stop.

Activists have also created a website featuring a “wall of shame” that lists politicians who support the Finance Bill. This helped the protestors increase pressure on parliamentarians to potentially change their stance. Some constituents are taking steps to recall their MPs.

What stands out for you?

That these protests are organic and that young people are playing a pivotal role. They have long felt dejectedand neglectedby the government. This widespread sense of disenfranchisement among them was a ticking time bomb, and it has finally exploded into fervent activism.


Also Read: Rex Masai’s Mother Breaks Silence Over Death of Son


Unlike previous protests, these demonstrations emerged spontaneously from the grassroots. This shift underscores a significant transition in Kenyan politics. We are witnessing a shift from ethnic-based mobilisation to issue-based activism. People aren’t coming together based on their tribe. They are uniting to fight for specific issues that affect their daily lives, such as economic policies, government accountability and social justice.

This new form of activism reflects a growing political maturity among Kenyans, who are prioritizing shared concerns over ethnic divisions. It sets a new precedent for addressing social and political issues in the country.

What has also stood out is how digital activism has driven nationwide physical protests. Young people have moved off their screens and onto the streets, forcing leaders to listen and even make amendments to the finance bill before it was passed. This shows how online efforts can translate into real-world changes.

It demonstrates the power and effectiveness of digital activism in shaping political discourse and policy.

Digital activism provides a powerful platform for diverse voices to be heard, catalyzing change. It’s enabled fast mobilization of support, bridged gaps between diverse groups, and it has brought attention to pressing issues in real-time.


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For many years, digital media activism has been labelled as “slacktivism,” a term that refers to minimal effort activities like liking, sharing, or commenting online that are perceived as having little real-world impact.

However, these recent events show that political leaders can succumb to online pressure. They demonstrate that even small changes initiated online can lead to substantial outcomes.

Are there any drawbacks in this using the digital space for activism?

Digital media is vulnerable to government censorship and interference.

During recent protests in Kenya, there weresuspected signs of the internet being slowed down, resulting in increased buffering, lags in downloading files, and disruptions to services on certain Apps.

Despite these challenges, the impact of digital activism cannot be understated. It has revolutionized how people mobilize, communicate, and advocate for change.The Conversation

Job Mwaura, Postdoctoral Researcher, Wits Centre for Journalism, University of the Witwatersrand

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Tags: DebtDigital ActivismGen ZInternational Monetary FundKenyaProtestsSocial MediaTaxesWilliam Ruto
Job Mwaura

Job Mwaura

Dr. Job Mwaura is a postdoctoral researcher at the Wits Centre for Journalism, affiliated with the prestigious University of the Witwatersrand. He previously held a prominent position at the renowned Institute for Humanities in Africa (HUMA) at the University of Cape Town. Dr. Mwaura's scholarly pursuits encompass a diverse array of topics, reflecting his profound commitment to advancing knowledge. His research portfolio spans AI in Africa, digital media in Africa, digital cultures, social justice issues, and the intricate intersection of media and politics. Notably, he successfully completed his doctoral studies in the Department of Media Studies at the University of the Witwatersrand, South Africa. Dr. Mwaura boasts a burgeoning publication record, indicative of his profound impact on the academic landscape. His contributions have been recognised internationally, and he currently holds the esteemed position of fellow within the African Peace Network of the renowned Social Science Research Council (SSRC) in New York, United States. Concurrently, he is passionately engaged in pioneering work on an AI project, demonstrating his dedication to pushing the boundaries of research and innovation. Furthermore, Dr. Mwaura holds a prominent role as an executive member of the esteemed Association of Internet Researchers (AoIR) for the term 2021-2025, solidifying his position as a thought leader in the field. He is also an esteemed affiliate member of the African Studies Center at Leiden University, further underscoring his global academic network. Additionally, he holds the distinction of being an affiliate of the Center for Critical Race & Digital Studies (CR+DS) at the renowned New York University Institute of Human Development & Social Change. Dr. Job Mwaura's impressive academic journey and profound contributions to the realm of research and academia have solidified his reputation as a trailblazing scholar at the forefront of cutting-edge inquiries in the field.

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