BYD, the Chinese electric-vehicle maker, has said that it will launch its cars in Mexico next year. The company targets to sell up to 30,000 vehicles in 2024.
Speaking with Reuters ahead of the announcement, Zhou Zou, the head of BYD in Mexico, said the company “will start selling fully electric versions of its Tang sport utility vehicle (SUV) alongside its Han sedan through eight dealers across Mexico.”
Zou said: “The world’s largest EV maker by sales hopes to sell 10,000 vehicles in Mexico in 2023 and between 20,000 and 30,000 in 2024.”
He added that the firm’s long-term goal is to reach approximately 10 per cent of total market share.
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Only 4.5 per cent of cars sold in the first eight months of this year were hybrid, according to Mexico’s Automotive Industry Association.
In September, as per Aljazeera, “BYD had set pre-sale prices for its Tanga and Han models at 72,000 euros ($72,500) in Europe. According to Mexico’s statistics agency, few people in the country make more than $10,000 a year.”
Mexico is reportedly keen on making EVs more affordable by cutting sales taxes and import tariffs. State officials say, “the country is on track to meet its goal of turning 50 percent of automotive production electric by 2030.”
