A Bachelor of Arts (BA) is one of the most common undergraduate degrees you can earn in Kenya.
It’s a degree that pertains to majors in the humanities and social sciences. Thanks to the broad subject matter you’ll study in a BA program, you can develop a well-rounded skill set that you can apply to many different careers.
A career involves transforming your dreams and wishes into achievements, and believing in yourself and your unique talents and characteristics.
It also means turning your aspirations into achievements and believing that you can become anything you aspire to be.
Why do you need a career?
You need a career to:
• Earn a living
• Fulfil a demand for skilled labour
• Enhance your skills
• Propagate your knowledge and skills
• Create wealth
• Keep fit and healthy
• Make a personal contribution to society
• Fulfil your purpose in life
Common BA majors include:
• Anthropology
• Communication
• Criminal Justice
• Economics
• Education
• Geography
• History
• Journalism
• Media
• Philosophy
• Political science
• Psychology
• Religious studies
• Studio art
• Theatre and drama
Bachelor of Arts Career Paths for Graduates
Bachelor of Education Arts
Bachelor of Education Arts is a four-year degree program that prepares teachers for secondary school.
It can also be suitable for people working in educational management and training.
The course focuses on producing graduates who effectively teach and provide leadership in secondary schools and other tertiary institutions in a technologically oriented society.
This programme is intended to produce highly qualified graduates who can apply science, technology, and innovation to raise productivity and efficiency levels that can help the country achieve its Vision 2030 goals.
Career Opportunities:
- Secondary school teacher
- Special educational needs teacher
- Teaching assistant
- Careers advisor
- Motivational Speaker/Counselor
- Museum education officer
- Lecturer
Also Read: Kenyatta University: Courses Offered, Fees, Location and Campuses
Bachelor of Arts in Economics and Business Studies
The graduates of the program will possess a solid foundation in the functional areas of a working economy with an emphasis on the Kenyan economy and its interaction in the global market.
The programme prepares students for entry-level and management positions, leadership responsibilities and transfer of skills.
Careers of the graduates include Government policy planning, economic advisors, business development managers, researchers, risk analysis, and consultancy in health care, public policy and environmental sectors.
A student who studied a Bachelor of Arts in Economics and Business Studies can also take up roles such as:
• Business Analyst
• Economic Forecaster
• Management Consultant
• Policy Advisor
• Statistical Analyst
• Careers in Accounting, Finance, Human Resources, Information Systems, Marketing, and Taxation
Public Relations and Communication
Public Relations (PR) and Communication are highly marketable courses in Kenya. These fields offer exciting career paths for those who love working with people and managing public perceptions.
PR professionals help organisations build and maintain a positive image. You’ll learn how to craft compelling messages and manage media relations.
Communication experts focus on clear and effective information sharing — a vital skill in today’s fast-paced business world.
In Kenya, you can pursue certificate, diploma, or degree programs in PR and Communication.
These courses equip you with essential skills like:
• Writing press releases
• Planning events
• Managing social media
• Handling crisis communication
• Brand management
Job prospects are promising. Many companies need PR specialists to handle their public image. You could work in corporate communication, government agencies, or non-profit organizations.
Journalism-Related Careers
These include careers in print journalism and electronic journalism, such as information sciences, communications media technology, journalism and media studies, and communication technology.
Geography and Related Careers
These include careers in geology, survey and mapping, and cartography.
Political Science Careers
A Bachelor of Arts (BA) in Political Science is a degree that provides a comprehensive understanding of political systems, public policy, and governance.
It equips students with the knowledge and skills to analyse political phenomena, think critically, and contribute effectively to public discourse. A political science graduate can work as a:
- Campaign Assistant
- Political Analyst
- Strategic Planning Coordinator
- Public Interest Representative
- Project Coordinator
- Public Relations Specialist
Types of employers for political science graduates:
• Government agencies
• Law firms
• Corporations
• Educational institutions
• Nonprofit organisations
• Financial institutions
• Media
Social Work and Sociology
A Bachelor of Arts in Sociology and Social Work provides a strong foundation for understanding society and its social issues, while equipping students with the skills to address these challenges through social work practice.
This combined degree prepares graduates for a range of roles in social service agencies, community development organisations, and other related fields.
A degree in Social Work provides students with the competencies essential for immediately entering the field of social work.
Career opportunities include, but are not limited to:
• Departments of social services
• Mental health agencies
• Centers on ageing
• Non-profit organizations
• Advocacy services
• Social justice organizations
• Criminal justice system
Additional roles might include:
• Health Educator
• Habilitation Specialist
• Outreach Worker
• Research Assistant
• Probation Officer
• Child Welfare Specialist
• Charity Officer
• Civil Service Administrator
• Counselor
• Health Service Manager
• International Aid/Development Worker
• Learning Mentor
• Local Government Officer
• Social Worker
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BA in Anthropology
Anthropology is the study of humankind from a holistic perspective. It provides a broad conception of human nature and human experience.
Career Opportunities:
• Teacher
• Cultural Ambassador
• Tour Guide
• Advertising Executive
• Advocacy Manager
• Public Relations Manager
• Librarian
• Archaeologist
• Historian
BA in Criminology
Graduates are equipped with knowledge, skills, insight, and sensitivity to occupy positions in public and private criminal justice, juvenile justice, and victim service agencies.
The degree prepares students for future graduate work that can help them become lawyers, professors, or researchers.
Career Opportunities:
• Court Reporting/Transcription Services
• Court Clerkship
• Court Security
• Legal Assistance
• Legal Research Administrator
• Private Investigator
• Jury Consultant
• Probation Officer
• Correctional Officer
• Forensic Scientist
• Police Detective
• Forensic Psychologist
• Criminal Profiler
BA in Psychology
A bachelor’s degree in psychology is a versatile degree. Graduates may pursue careers in psychology or use principles of psychology while working in other fields.
Understanding the human mind is an essential job skill, and a degree in psychology can give you the edge you need to succeed in many positions.
Educational psychologists typically provide counseling for students in schools — from preschools and elementary schools to colleges and universities.
Career Opportunities:
• Mental Health Technician
• Parole Officer
• Career Counselor
• Psychiatric Technician
• Case Manager
• Advertising/Sales Manager
• Labor Relations Manager
• Market Research Analyst
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