Media coverage of the August General Election campaign has improved compared to the coverage of the 2017 poll campaigns .
According to a media monitoring report by the Media Council of Kenya, media houses have shown improved adherence to journalistic ethics.
However, the report noted interference of media ownership on framing and coverage of political stories .
At the same time, decrease in breaches to the Code of Conduct for the Practice of Journalism in Kenya was recorded .
Radio remains the biggest dispenser of political news with a 62% coverage.Television is second at 27% and print at 11%.
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Social media platforms, according to the report are mostly used to spread disinformation and misinformation.
Azimio La Umoja One-Kenya and Kenya Kwanza coalitions received the most coverage across all media platforms
Azimio La Umoja One-Kenya presidential candidate Raila Odinga leads in media space consumption followed by Kenya Kwanza’s William Ruto.
MCK CEO challenged political candidates to package their issues competitively as opposed to the noise being experienced in rallies.
“It is critical that balance be achieved on all news content and journalism must embrace fact-checking as a primary value”, said Omwoyo.