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1,500 Businesses to Benefit from New Initiative Targeting African Startups

by Jason Ndunyu
May 30, 2025
Reading Time: 5 mins read
Conecta Africa Launched To Empower Esos Across Africa

Principal Secretary for MSME Development Susan Mang'eni during the launch of Conecta Africa on Thursday, May 29, 2025. PHOTO/Bridge for Billions

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1,500 businesses are set to benefit following the launch of a new initiative aimed at transforming the way early-stage businesses are supported across Africa. The initiative, named Conecta Africa, was officially launched on Thursday, May 29, in Nairobi.

Conecta Africa is led by the entrepreneurship platform Bridge for Billions and brings together Entrepreneur Support Organisations (ESOs), policymakers, funders, and corporate leaders from Kenya, Nigeria, Rwanda, and South Africa to build stronger, more inclusive ecosystems for startups.

The launch, hosted at the Windsor Golf Hotel & Country Club, was the culmination of a three-day summit and retreat which brought over 300 key stakeholders.

In that period, 25 E50s worked together to come up with strategies for collaboration, long-term sustainability and inclusive growth.

The initiative seeks to dismantle systemic barriers that prevent underserved entrepreneurs, particularly women, youth, and rural innovators, from accessing critical support.

Conecta Africa

Through strategic collaboration, data-driven programming, and long-term partnerships, the initiative also aims to build resilient, inclusive startup ecosystems across the continent

“Entrepreneurs are resilient, resourceful people. But we should not expect them to take unnecessary risks just to succeed,” said Julie Murat, co-founder of Bridge for Billions.

“Just like education became a public right, we believe entrepreneurship support must become a public good which is accessible, equitable, and rooted in systems.”


Also Read: Job Losses Scare as Twiga Foods Announces Restructuring


In her keynote address, Principal Secretary for MSME Development, Susan Mang’eni, endorsed the initiative, highlighting how it complements the government’s bottom-up economic transformation strategy.

PS Mang’eni shared updates on four national programs designed to support youth and small businesses and invited Bridge for Billions to partner with her ministry to develop digital learning content for small businesses across the country.

“Our youth reed more than just encouragement. They need tools and skills to create their jobs,” she said.

“Through this initiative, we see the promise of helping our MSMEs, many of which already have viable products, access what they need most, which is capital, markets, and technical expertise.”

In its first phase, the initiative aims to support 1,500 SMEs by helping ESOs work better together, share resources, and strengthen their capacity to support businesses.

The program will focus on healthcare entrepreneurship and youth and women’s enterprise development as entry points while continuing to build research, policy, and investment partnerships.

The initiative is supported by the International Development Research Centre (ORC), Strathmore University, the United Nations Industrial Development Organisation (UNIDOJ, JP Morgan, and the Kenya National Chamber of Commerce and Industry (KNCCI), among others.

Key challenges addressed

During the summit, key challenges faced by organizations that aim to support Africa’s startups were addressed.


Also Read: Ecobank Kenya to Support More Businesswomen with Ksh3.5 billion Capital Boost


Research presented in partnership with the Aspen Network of Development Entrepreneurs (ANDE) revealed five major gaps limited funding for ESOs, poor infrastructure for collaboration, weak inclusion of vulnerable and excluded groups, a lack of data sharing, and fragmented support pipelines.

Despite these issues, there was strong optimism among the participants about what could be achieved through a more connected, continental approach.

“Too many organizations are doing great work in isolation. Through this initiative, we want to shift from short-term aid to lasting support models rooted in African realities,” said Canada’s International Development Research Centre’s Chaitali Sinha. 

Senior Business Development Manager for Africa and Europe at Bridge for Billions Yann Huguenard, on his part, emphasised the importance of building up local support systems to achieve lasting impact.

“Conecta Africa is not just about startups It’s about strengthening the organisations that support them. By empowering E50s to collaborate, share resources, and scale their impact, we’re laying the foundation for a sustainable entrepreneurship ecosystem that can grow with and for Africa,” he said.

The summit also called for a reset in how entrepreneurship is funded. Funders were urged to look beyond flashy tech startups, and support sectors that directly impact lives such as health, agriculture, manufacturing, and housing.

Follow our WhatsApp Channel and X Account for real-time news updates.

Conecta Africa Launched To Empower Esos Across Africa
The launch of Conecta Africa on Thursday, May 29, 2025. PHOTO/Bridge for Billions
Tags: Bridge for BillionsConecta AfricaEntrepreneur Support Organisations

Jason Ndunyu

Jason Ndunyu is a Digital Media Journalist at The Kenya Times with a passion for research and fact-checking. He delivers engaging content across diverse topics, with a special interest in the dynamic world of Sports. You can reach him at [email protected]

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