Equity Bank & Safaricom Retain As Valuable Brands In Kenya

Top 10 Most Valuable Kenyan Brands 2025

The latest Brand Finance report for 2025 has unveiled Kenya’s most valuable brands. The report has revealed that all 10 brands recorded significant growth in brand value, signalling a strong post-pandemic recovery and renewed investor and consumer confidence, as Equity Bank retains first place.

“Total brand value of top 25 most valuable Kenyan brands reaches KES338.3 billion in 2025, reveals new data from Brand Finance,” read the report.

Equity Bank has remained the most valuable Kenyan brand for the second year running, while Safaricom retains the position as the second-most valuable brand in Kenya.

1. Equity Bank

(Brand value up 8.4%– Ksh 71.3 billion)
Equity Bank retains its crown as Kenya’s most valuable brand for the second year running. Its leadership position is driven by solid financial performance, a wide customer base, and a high Brand Strength Index (BSI) score of 90.7. The bank’s continued investment in digital innovation and financial inclusion has solidified its reputation as a trusted and accessible institution.

2. Safaricom

(Brand value up 0.5% – Ksh 58.3 billion)
Kenya’s leading telecommunications provider holds steady in second place. Safaricom continues to benefit from the country’s digital transformation and leads in sustainability perception among local brands. Its expansive mobile and internet services, along with M-Pesa, have entrenched the brand in nearly every Kenyan household.

3. Kenya Commercial Bank (KCB)

(Brand value up 9% – Ksh 54.8 billion)

KCB maintains third place with strong brand equity and consistent growth. The bank’s digital transformation agenda, wide branch network, and customer-centric services have propelled it to become both one of the most valuable and one of the strongest brands in the country, with a BSI score of 94.4.

Also Read: Equity Bank Owners, Branches and Loans Offered

4. M-Pesa

A brand in its own right, M-Pesa continues to thrive as the face of mobile money in Kenya and beyond. Its secure and convenient digital payment platform has become integral to personal and business transactions, keeping it among the top-tier brands in the region.

5. Co-operative Bank of Kenya

Known for its strong presence among Kenya’s co-operative societies, Co-op Bank continues to build on its core customer base while investing in technology and innovation to expand its retail and SME banking offerings.

6. NCBA

NCBA’s presence in the ranking reflects its growing influence, especially in digital banking and asset financing. The bank’s strategic positioning in mobile lending through partnerships like M-Shwari has earned it strong brand value among younger and tech-savvy demographics.

Also Read: Safaricom Announces Dividend for Shareholders After Ksh69.8 B Profit

7. Kenya Power and Lighting Company (KPLC)

(Brand value up 4%– Ksh 16.6 billion)
KPLC holds onto the seventh spot, with a moderate rise in brand value driven by increased electricity sales. As the country’s primary electricity distributor, the company remains critical to Kenya’s infrastructure development and urban growth.

8. Tusker

(Brand value up 67% – Ksh 9.6 billion)
Tusker emerges as the fastest-growing and strongest Kenyan brand in 2025. With a BSI score of 97.1, it has become a cultural icon, beloved for its heritage and deep market familiarity. The brand’s resurgence is attributed to effective pricing strategies, renewed marketing campaigns, and a rebound in the hospitality sector post-COVID.

9. I&M Bank

(Brand value up 38% – Ksh 7.8 billion)
Climbing into the top 10, I&M Bank showcases strong growth fuelled by regional expansion and innovation in customer experience. Its tailored banking products and digital platforms have helped the brand gain traction across key market segments.