Renowned British Jamaican DJ AG is set to make his first appearance on the African continent with a four-day tour in Nairobi from November 25 to 28, 2025.
In a press release dated Monday, November 17th, 2025, the visit will mark the launch of ARRIVAL AFRICA, built to empower and connect Africa’s next generation of creators with global opportunities.
DJ AG Four-Day Tour Programme
The tour of the DJ aims not only to engage artists, fans, and industry leaders but also to highlight Nairobi as a growing hub for talent, creativity, and digital culture.
The 4-day visit program will commence with a closed-door, high-value workshop designed to upskill local creators in the music and digital space.
It will feature specialized input from global platform partner Mediakits, which will highlight the importance of digital monetization and professional platform management.
The session will cover Intellectual Property, managing your brand, and how to make sure you stand out.
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About the DJ
He was born in Ashley Gordon, celebrated for turning public spaces into open-air music stages. Starting as an MC before transitioning to DJing in 2011, he has gained fame through street performances and viral livestreams featuring surprise guests, including Skepta and JME.
Over the years, he has built one of the world’s most influential music discovery platforms, amplifying a diverse range of talent, from Kenya’s own Bien and Boutross to their international counterparts, including Bebe Cool, Ed Sheeran, and Will Smith.
His arrival in Africa will mark a defining moment for creators across the continent, setting the stage for deeper collaboration between African talent and the global creative community.
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Creativity exchange between continents
Fabian Bennett, Co-Founder of ARRIVAL AFRICA, notes that the initiative is driven by the belief that creativity is one of Africa’s most powerful currencies.
“By connecting African creators, artists, and innovators to global networks and giving them the space, tools, and visibility they deserve, we’re not just showcasing talent, we’re shifting narratives. This launch with DJ AG Online shows what’s possible when culture, technology, and collaboration come together with purpose.”
About Arrival Africa
ARRIVAL AFRICA curates programs, events, and partnerships that champion creativity, digital innovation, and cultural exchange.
By curating impactful experiences that merge creativity, technology, and collaboration, Arrival Africa plays a vital role in shaping a more inclusive global creative economy where African voices are seen, heard, and celebrated.
In partnership with The Good Company, the programme will showcase the depth of Kenyan talent and highlight the country’s diverse music scene to a global audience.
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