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The Kenya Times
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TikTok Introduces Advanced Tools for Greater User ‘For You’ Feed

by Wiltord Otieno
June 4, 2025
Reading Time: 3 mins read
Tiktok

TikTok has introduced new features to personalize content

FacebookTwitterLinkedInRedditWhatsApp

TikTok has introduced new features to personalise content, including Manage Topics and Smart Keyword Filters, enhancing user control over their For You feed.

These new features aim to improve the user’s control over the content they see, helping them to discover fresh creators, explore their interests, as well as personalise their TikTok experience.

These tools will include a Manage Topics feature, smart keyword filtering and a 101 guide to how the For You feed works.

Manage TikTok Topics

The Manage Topics feature allows users to tailor their For You feed by adjusting the frequency of content related to over 10 popular topics.

Examples include Creative Arts, Travel, Nature, Sports, and others, catering to a wide range of interests.


Also Read: TikTok Star Milly Wa Doc Mourned After Mysterious Death


Users can access this through the app’s settings under Content Preferences > Manage Topics, where a slider interface enables them to choose to see more or less of each topic.

Importantly, this feature does not eliminate topics entirely but influences their recommendation frequency based on evolving user interests.

“The For You feed is what makes TikTok a place like no other to discover your favourite new interests or grow a thriving community. With our new features, you can manage topics you want to see in your For You feed and limit keywords and hashtags you’d rather skip, so that it’s easier than ever to find creators, hobbies, and content you love.” Adam Presser, Head of Operations & Trust & Safety, said.

Smart Keyword Filtering

Smart Keyword Filters represent an advancement in content personalisation, leveraging AI to limit content based on specific keywords and their synonyms.

This tool builds on existing keyword filters, currently managing over 200 million filtered words globally, and will soon allow users to select or deselect specific keywords, with the keyword limit increasing from 100 to 200.

Bulk addition of keywords is also planned, expected to make the filters more precise over time as more users engage with them to offer fine-grained control.

For You Feed Guide

To complement these tools, TikTok has launched a new educational guide to help users understand and shape their For You feed.


Also Read: How TikTok is Blocking Teens from the Platform


This guide covers how the feed works, safety measures, and personalisation tips, including videos explaining content recommendations, which have garnered over 180 million views.

It also collaborates with creators like @cathypedrayes for additional tips and plans to release a fresh set of explanatory videos.

The new updates are eligible for both teen and adult accounts, building on tools and safeguards that help people have a great For You feed experience.

Follow our WhatsApp Channel and X Account for real-time news updates.

Tiktok Ceo Zhen Chen
TikTok CEO Zhen Chen speaking at a past conference. TikTok has today announced a new set of features designed to give users greater control over the content they see. PHOTO/Zhen.

Tags: TikTok

Wiltord Otieno

Wiltord Otieno is a passionate journalist at The Kenya Times with a keen eye for impactful stories. He specializes in news writing, digital content, and storytelling that informs and inspires. He is driven by curiosity, committed to ethical reporting, and always ready to grow in this fast-evolving media landscape. He can be reached at [email protected]

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