UK Media giant The BBC has revealed a deepening financial crisis, even after implementing aggressive cost-cutting measures, including firing 2,000 employees over the past five years.
Despite these reductions, the broadcaster is still grappling with a budget shortfall of Ksh167 billion (£1 billion) every year compared to 15 years ago.
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These concerns have raised questions about the BBC’s long-term sustainability in its published Annual Plan for 2025 and 2026.
BBC Director-General Tim Davie has acknowledged that while the job cuts have streamlined operations, they are not enough to offset declining revenues and rising content production costs.
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“We have delivered significant efficiencies, but continuing with this approach is no longer sustainable,” he said.
“Looking to the year ahead, we will continue our ambitious program of transformation to ensure the BBC is in the best shape to meet the challenges of a fast-changing media environment. We enter this year with a smaller, leaner workforce following an aggressive savings program, including a voluntary redundancy program,” noted the BBC.
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BBC to integrate AI, TikTok and Instagram
At the same time, the media giant is exploring the use of artificial intelligence (AI) to enhance content creation and operational efficiency, and as part of its strategy to remain competitive in a fast-changing media landscape.
According to the plan, the broadcaster aims to leverage AI to support journalism, streamline workflows, and personalize content.
However, it has insisted that it will implement AI in its work responsibly, ensuring human creativity remains central.
“The BBC Board fully endorses this plan, as we plot the long-term future of this marvelous organization and deliver for audiences for generations to come,” explained the BBC.
Additionally, the BBC is doubling down on TikTok and Instagram as key platforms to deliver news to younger generations.
The move follows a decline in traditional TV viewership among younger demographics, who increasingly consume news in bite-sized, video-driven formats.
Also Read: KTN Anchor Beldeen Waliaula Quits, Joins BBC
Content Lineup Amid Funding Challenges
Although finances remain tight, the BBC has indicated that it is still delivering a strong content lineup for the coming year, including the return of The Night Manager, Jack Thorne’s adaptation of Lord of the Flies, and new drama Riot Women by Sally Wainwright.
Further, sports fans will also enjoy extensive coverage of the Women’s Euros, the Women’s Rugby World Cup, and live men’s football internationals for Scotland, Wales, and Northern Ireland.
Meanwhile, the BBC is innovating in children’s education by launching Planet Planners, its first Roblox-based learning game.
BBC Director-General Tim Davie said, “We are focused on our mission to deliver value for all, through our journalism, our storytelling and our unique ability to bring people together.
“The UK’s creative industry continues to change rapidly, as does the world around us. This plan sets out how the BBC continues to evolve for audiences, both on and off air, but also how we will support and invest in the wider industry.”
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