Global leading tire company Hankook Tire & Technology successfully concluded Round 3 of the 2025 FIA World Rally Championship (WRC), the premier motorsport competition organized by the Fédération Internationale de l’Automobile (FIA), serving as the event’s exclusive tire supplier.
Held from March 20 to 23, the Safari Rally Kenya is one of the most demanding events on the WRC calendar. The rally challenges drivers with rugged unpaved roads, sudden weather changes that create treacherous mud pits, and the unpredictable presence of wildlife.
In these harsh conditions, Hankook Tire supported rally drivers by providing exceptional tire durability and stability.
The company ensured the event’s stable operation with its versatile rally tyre, the Dynapro, which demonstrated outstanding reliability amid unpredictable weather and challenging terrain. Developed through rigorous motorsports research and development efforts led by Hyunbum Cho, Chairman of Hankook & Company Group, the tyre once again showcased its competitive edge in the global motorsports arena with remarkable grip and precise handling.
Company Behind Exclusive Tyre Supply for all WRC Races
The 2025 WRC season spans 14 rounds across 16 countries in Europe, Africa, South America, and Asia. Round 4 will take place from April 24 to 27 at Rally Islas Canarias on Gran Canaria, part of Spain’s Canary Islands.
This newly added rally features a technically challenging asphalt course with significant altitude changes, becoming especially treacherous in wet conditions and putting drivers’ steering finesse to the test.
Hankook Tire has further solidified its position as a global leader in tire technology by serving as the exclusive tire supplier for all WRC classes over a three-year period starting in 2025.
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Since 2023, the company has collaborated with the FIA and leading manufacturers to develop FIA-certified high-performance rally tyres, conducting over 2,000 kilometres of real-world testing across eight countries. Designed to deliver maximum performance under extreme conditions, these tires continue to reinforce Hankook Tire’s premium brand presence in the global motorsports market.
About Hankook Tire & Technology Co Ltd
With an unwavering pursuit of innovation and technological excellence at its core, Hankook Tire & Technology continues to invest actively in expanding its capabilities to provide consumers with the utmost satisfaction on the road. Currently operating in over 160 countries, Hankook has eight production sites and five research and development centres worldwide, employing over 20,000 dedicated professionals.
The company produces high-quality, high-performance radial tyres for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses, and motorsport vehicles.
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Hankook Tire & Technology is also committed to global sustainability initiatives, striving to make the world a better place.
In recognition of this commitment, Hankook was first included in the Dow Jones Sustainability Indices World (DJSI World) in 2011 and has remained on the list for the past six years, starting in 2016.
Additionally, the company has received the highest EcoVadis Business Sustainability Rating rating for three consecutive years.
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