President William Ruto has invited the private sector to take part in the management of the World Rally Champions (WRC) Safari Rally.
Speaking on Sunday, March 31, during the closing ceremony of the 2024 WRC Safari Rally at the Hell’s Gate in Nakuru County, Ruto said the private sector should take part in the management so as to make the event more effective and vibrant in 2025.
He added that taking charge of the event would also provide them with an opportunity to explore untapped business opportunites.
“This event today is heavily sponsored by the government of Kenya yet there is opportunity for private sector to participate. I want to invite the private sector to take over this event, manage it better and gain from it in a very positive way,” Ruto said.
“We invite the private sector to play a greater role in the management of the WRC Safari Rally and explore untapped opportunities.”
Ruto explained that the event is watched by 170 countries around the globe and by over 85 million people in Africa, and other parts of the world.
He said “This event has had close to 50 television stations airing it in different formats. This is an event which every businessperson and entrepreneur would want to sample.”
For this reason, the president revealed that the government is ready to give space but will continue to backstop and support the safari rally.
“I encourage the private sector and people in enterprise to participate in this event, to sponsor parts of this event so that we can benefit from what safari rally is,” he said.
Ruto WRC 2025 Safari Rally Promise
Ruto promised tourists that the Kenyan government will make efforts to ensure the 2025 WRC safari rally is more exciting and entertaining.
He said he will have a conversation with the team that organized the 2024 event to ensure it doubles its efforts to make the next one a truly exciting experience.
“This year we have made it more efficient, cost effective and better. Next year we intend to double our efforts to make it more effective,” Ruto said.
Also Read: Mother & Daughter Crew in 2024 WRC Safari Rally
Ruto Praises African Countries & Organizers
Besides, Ruto congratulated the African countries who supported the event especially Uganda and Tanzania.
The head of state said their contribution made the WRC safari rally 2024 a continental and world class event.
Also, Ruto noted that Kalle Rovanpera, who won the 2024 WRC Safari Rally, has promised to participate in the 2025 event and solidify his win.
“We have given our young man another round, he has won again this year and he told me he intends to win again next year. So those who are coming here next year be ready and warned,” he said.
Also Read: WRC Changes Safari Rally Route
Ruto also praised the hospitality department in Naivasha and all stakeholders who organized the event.
“We have demonstrated as a country, our expertise, hospitality, splendor as a nation and tourist attraction as a country,” he said.
The president also congratulated all the drivers who took part in the event stating that they made Easter complete and exciting.
The 2024 Safari Rally took place from March 28 and ended on Sunday, March 31, 2024, with the major events centered around the vibrant cities of Nairobi and Naivasha.
