Popular TikToker Llewellyne Ouya has called out Kenyan media stations over their adamance to work with content creators.
In a video share on his Instagram account, Ouya expressed his concern about the unwillingness of local TV stations to work with content creators citing the presence of gatekeepers.
“Why don’t Kenyan media stations believe in people? I think there are gatekeepers in these media stations cause some of the programs you see there, then you look at those on YouTube, you’ll see that those on YouTube are more interesting compared to those on TV,” he said.
In addition, he wondered why local media stations did not emulate Netflix and engage local content creators.
According to Ouya, the streaming platform (Netflix) invests in creators by facilitating the production of their content and airing it on the app or purchasing it from the creator, subsequently sharing the revenue with them.
“Why can’t media stations invest in content creators, we will shoot your show then we’re going to air it on our channel, then split the revenue, the way Netflix does,” he posed.
“When Netflix see that you have an interesting idea, they sponsor everything, they shoot and cater for everything, then they’ll put it on Netflix. Or you could shoot it for yourself then sell it to them,” he noted.
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Llewellyn Weighs in on YouTube Shows and Media Stations
Llewellyn touched on the recent exit of the big names in the media from local TV stations to their newfound success after shifting from traditional media to online platforms.
“Dr King’ori, left NTV, now he has his show on YouTube. Willis Raburu left TV, now he is also running his show on You Tube. Jackie Matubia offered media stations her show called Toxic, but no one wanted it, so she put it on YouTube. If you check YouTube, her show is doing so well. People like Abel Mutua and Butita, their shows like A Nurse Toto are doing very well,” he said.
Despite the success of many local creators on online platforms, Ouya pointed out the growing concern of the direction local media stations are taking.
“…. but now we have our media stations, it’s like there are gatekeepers, cause, why would you go and take soap operas, which are in Spanish, then you’re translating it, you’re paying voiceover artists to translate it to our local languages, then you’re airing them on the TV stations, instead of investing that money in local talent cause nowadays we have even content creators who are doing their content in vernacular, there’s a problem somewhere,” he added.
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What Kenyans Want to Watch
Ouya concluded his remarks by emphasizing the need to cater to modern audiences and highlighting the failure to adequately support local talent.
“Nowadays, people don’t want to watch such things. Our local stations need to level up. What do people want nowadays? You can’t invest all your money on news, the people you have are not professional, they source news from Twitter, then come and post them on the platform,” he stated.
Additionally, he mentioned the issues with the current state of local media, emphasizing the lack of original and engaging content.
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