The Communications Authority of Kenya (CA) has reminded all broadcasting services to comply with the provisions of the programming code.
The move comes after a public consultation process on the revised program code that was officially gazetted on March 8, 2024.
As announced by the authority’s Director General David Mugonyi, all broadcasting services will have to adhere to fresh guidelines for the coverage of elections, advertisements, content for children and religion.
According to the gazette notice, the feedback received contributed significantly to shaping the final version of the code, which is now accessible for download on the authority’s website.
In a public notice seen by The Kenya Times, the authority has ordered all broadcasting licenses to strictly adhere to the provisions outlined in the programming code.
Communications Authority Rules on Programming Code
“All broadcasting licensees are therefore required to comply with the provisions of the programming code to ensure that as a public resource, broadcasting platforms at all times maintain a standard that is acceptable to all sectors of the community,” read the statement in part.
This requirement underscores the authority’s commitment to maintaining broadcasting standards that resonate with segments of the Kenyan community, considering broadcasting as a pivotal role.
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“Compliance with the programming code will be a pivotal factor in the evaluation process for licenses renewal, annual compliance certificates and other regulatory procedures,” read the notice.
Prescriptions in The Code
The programing code requires all the broadcasting codes to reflect the national values, aspirations, hopes and dreams of Kenyans.
Among the clauses included in the revised document include guidelines on children’s programs, with the new-look code requiring all licensed broadcasters to observe the quotas and scheduling requirements for children’s programming.
Broadcasters shall also ensure that children’s programmes promote appreciation of good social and moral values and that they do not foster violence as a desirable means of resolving conflicts and problems.
Also, broadcasters will be required to uphold the values and customs of a civilized society and also be a tool for economic growth and development.
Children’s programmes will also be required to avoid scenes depicting the consumption of liquor or tobacco products unless an educational point is being made or in very exceptional cases if the dramatic context makes it absolutely necessary.
Additionally, advertisements of products or services which are not suitable for children, or which might cause them physical, mental, psychological or moral harm shall not be aired in or adjacent to children’s programmes.
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The authority is responsible for facilitating the development of the information and communication sectors including, cybersecurity, multimedia, telecommunication electronic commerce postal and courier services.
