Kenya Airways has partnered with European-based TUI Airline Holidays to relaunch KQ Holidays.
KQ Holidays will be a digital travel platform aimed at promoting Kenya and the wider African region as a premier year-round leisure destination.
In a statement dated March 2, 2026, KQ announced the launch of a partnership in Nairobi.
“Kenya Airways (KQ), Kenya’s national carrier, has partnered with European-based TUI Airline Holidays, part of the global TUI Group, to relaunch KQ Holidays,” read the statement
The platform will offer travelers a seamless, end-to-end booking experience, combining Kenya Airways’ extensive global network with TUI’s established expertise in curated holiday solutions.
The initiative is designed to enhance tourism, support local communities, and strengthen Nairobi’s position as a regional aviation hub.
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KQ Partnership to Expand Africa’s Tourism Reach
The launch of KQ Holidays marks a significant step in the airline’s efforts to diversify its services beyond airline operations.
Partnering with TUI Airline Holidays, the national carrier will gain access to advanced travel technology and established European distribution networks.
The collaboration combines Kenya Airways’ connectivity across Africa, Europe, Asia, and the Middle East with TUI’s experience in curated travel solutions.
KQ aims to attract more international visitors while encouraging longer stays and increased tourism spending.
Commenting on the initiative, Kenya Airways Chief Commercial and Customer Officer, Julius Thairu, stated that the partnership aims at delivering value beyond flights.
“The launch of KQ Holidays marks an important milestone in our journey to enhance customer choice and deliver greater value beyond the flight. By partnering with TUI Airline Holidays, we are combining world-class technology with our strong brand and network to offer travellers curated holiday experiences that showcase the very best of Kenya and our wider network, while supporting sustainable tourism growth.”
According to TUI’s Head of Specialist Businesses, Danyal Kaya, the partnership will increase revenue.
“We are delighted to expand our expertise into the African market through this partnership with Kenya Airways. By leveraging our technology platform and travel knowledge, Kenya Airways will be able to drive additional revenue, offer distinctive experiences, and broaden its customer base. With KQ Holidays, travellers can now experience Kenya in a way that is seamless, personalised, and meaningful, while supporting the growth of sustainable tourism and the local economy,” said Danyal Kaya.
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About KQ Holidays
The service will have packages including:
- Flights
- Premium hotel stays
- Transfers
- Authentic local experiences
The platform will enable real-time inventory management and personalized travel options, ensuring seamless travel.
Interested customers can book services individually or group packages according to their preferences.
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