The overall best digital lender in Kenya for the year 2025 has been announced. The winner was announced at the inaugural Digital Lenders Awards 2025, which brought together over 20 Central Bank of Kenya (CBK)- regulated digital lenders.
Hosted by Think Business Ltd on Tuesday, April 1, the event aimed at celebrating trailblazers in Kenya’s rapidly evolving digital lending ecosystem.
The groundbreaking awards event, themed “Promoting Best Practice in the Provision of Instant Credit,” recognized the crucial role of digital lenders in transforming financial services and driving financial inclusion across Kenya.
The awards featured 12 categories, judged by PKF Kenya to ensure impartiality through financial analysis, customer surveys, and expert assessments.
Best digital lender in Kenya announced
Little Pesa emerged as the overall best digital lender in Kenya in 2025, the best mobile digital lending app, and the best digital lender in governance.
On its part, Fincorp Credit emerged as the best digital lender for individuals, best digital lender for small businesses and fastest-growing digital lender.
The award for the most inclusive digital lender went to Sevi Innovation, while the award for the most affordable digital lender went to Umoja Fanisi Limited.
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In addition, Tala emerged as the best digital lender in risk management, Ngao Credit as the best digital lender in customer experience, and Lockbx as the most trusted digital lender.
Jijenge Credit, on its part, was named the best contribution to the growth of digital lending.
The judging panel, consisting of financial experts, technologists, and consumer advocates, analyzed entries submitted by digital lenders through a multi-phase process.
Digital Lenders Awards 2025
This included financial audits by PKF Kenya, customer feedback from over 10,000 borrowers Think Business’s CSI surveys, independent IT security and usability assessments, and on-site visits to shortlisted lenders to assess operational practices and governance.
The 1st edition of the digital lenders’ awards provided a platform for lenders to benchmark their performance in areas such as innovation, risk management, and customer satisfaction while promoting ethical lending practices, regulatory compliance, and governance to foster public trust.
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It also highlighted the role of digital lenders in contributing to Kenya’s economic growth through products tailored for small businesses and individuals.
Ochieng Oloo, Founder & CEO of Think Business Ltd, emphasized the awards’ significance, stating that Kenya’s digital lending sector has revolutionized access to credit, empowering millions.
With Kenya’s digital lending market projected to grow by 22% annually, these awards aim to reinforce Kenya’s position as Africa’s fintech hub.
“These awards not only celebrate pioneers but also set benchmarks for sustainable, customer-centric growth,” he said.
“By celebrating innovation today, we’re shaping a more inclusive financial future.”
For over 20 years, Think Business Ltd has driven industry excellence through awards programs in banking, insurance, and investment.
Its expertise in data analytics and strategic research underpins initiatives like the CSI, which has become a gold standard for consumer insights in East Africa.
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