Luno, a leading cryptocurrency platform founded in Africa, has launched it’s services in Kenya nearly a decade after first entering the market.
The move comes as Kenyans show growing interest in digital currencies and regulators progress toward developing a framework to govern their use.
Luno previously operated in Kenya between 2013 and 2014 under the name BitX. The platform now operates in more than 40 countries and says its return is driven by a combination of strong local demand and a maturing policy environment.
Apollo Sande, Luno’s Country Manager for Kenya, said Kenya is one of Africa’s most dynamic markets for digital assets, with a population that’s increasingly comfortable with technology and financial innovation.
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He added that they aim to provide a service that emphasises safety, simplicity, and trust.
“We’re excited to officially re-enter the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users,” said Apollo Sande.
“Our goal is to make crypto accessible, transparent, and trusted-by offering the tools, education, and platform users need to make informed investment decisions.”
Luno Re-Enters Kenya as Crypto Demand Grows
Luno’s launch comes as Kenya prepares to finalise its digital asset regulatory framework.
The platform said it is collaborating with industry players and government bodies to support the responsible growth of crypto adoption
The company’s leadership believes this approach will help foster financial innovation while addressing risks to consumers posed by P2P platforms, such, fraudulent counterparties, execution delays, regulatory uncertainty and poor accountability.
The company says it has maintained a strong compliance record, securing licences in multiple jurisdictions and adhering to rigorous industry standards.
Luno lets Kenyans buy, sell, and hold popular cryptocurrencies such as Bitcoin, Ethereum, and USDT, with trades supported in Kenya Shilling pairs.
The platform says its pricing mechanisms allow for instant transactions without additional commission fees and that it has implemented strong safeguards to protect customer funds.
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The exchange reports it has kept all client assets in a 1:1 reserve and has avoided security breaches since its launch.
In addition to serving individual traders, Luno is extending its platform to institutional investors and businesses.
The company says it aims to foster financial education and empower Kenyans to make informed decisions about participating in the growing digital asset ecosystem. FOR IMMEDIATE RELEASE
Luno Launches in Kenya, Bringing Safe, Regulated, and Instant CryptoAccess
Nairobi, Kenya – 17th June, 2025 – Luno, a leading global cryptocurrency investment platformfounded in Africa, has launched its services in Kenya, marking a significant step in its African
growth strategy. The launch introduces an easy, secure, and fully compliant way for Kenyans tobuy, sell, and hold cryptocurrencies like Bitcoin, Ethereum, USDT, and more.
Luno, which first operated in Kenya between 2013 and 2014 as BitX, has a track record
spanning over 14 years and is active in more than 40 countries. Luno’s re-entry into Kenya
offers customers an experience built on customer safety, service reliability, and regulatorycompliance.
“Kenya is one of the most dynamic crypto markets in Africa, with a highly informed,tech-savvy population,” said Apollo Sande, Country Manager for Luno Kenya. “Weare excited to offer a platform that puts safety, simplicity, and trust at the center of
the crypto experience.”
What the Platform will Offer
● Instant Buy/Sell with zero commission: Aggregates the best available market price for optimal execution.
● KES and Global trading pairs: Live trading pairs include BTC/KES, ETH/KES, USDT/KES, USDC/KES, BTC/USDT and numerous other liquid global pairs – designed for seamless local trading and arbitrage opportunities.
● Luno rewards: Users can earn lucrative rewards by referring their friends and family to Luno and staying active on the platform.
● Strong compliance focus: Luno Kenya has engaged key stakeholders and regulators over the years, contributing to the upcoming crypto regulations and tax policy development process.
● Security & trust: With institutional-grade security, Luno is trusted by over 15 million users globally and has not experienced a security breach since inception.
● Monthly Proof of Reserves reports, independently verified to provide transparency and ensure customer assets are held 1:1 at all times.
How to Access the App
The Luno app is available for download on iOS and Android, and Kenyans can fund their wallets directly through mobile money.
The platform also offers educational resources and localised customer support alongside industry-leading security and compliance measures.
It also offers seamless mobile money integration for deposits and withdrawals and access to real-time KES trading pairs on the Luno Exchange.
“Luno’s re-entry into Kenya is aligned with its broader mission to upgrade the world to a better financial system. By simplifying access to digital assets and building for the long-term in partnership with regulators and the wider financial ecosystem, Luno aims to empower Kenyans to invest, save, and transact more efficiently,” Sande added.
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