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    KeNHA and KeRRA Director Generals Resign

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Absa Bank Unveils Ksh 60 Million Athletics Investment for 2025

by Nickson Njau
May 21, 2025
Reading Time: 5 mins read
 Absa Bank has unveiled Ksh 60 million in support of Kipkeino Classic Edition 2025, which will be held on 31 May 2025 at the Ulinzi Sports Complex in Langata.

Cabinet Secretary Ministry of Youth Affairs, Creative Economy and Sports Hon. Salim Mvurya receives a KES. 60 million sponsorship cheque from Absa Kenya’s Consumer Banking Director Moses Muthui and Marketing and Corporate Affairs Director Mwihaki Wachira during the Absa Kipkeino Classic media launch. Looking on is Athletics Kenya President General Jackson Tuwei.photo/Absa

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Absa Bank Kenya has unveiled a Ksh 60 million budget to support athletics in 2025, with Ksh40 million set aside for the Kipkeino Classic Edition 2025, which will be held on 31 May 2025 at the Ulinzi Sports Complex in Lang’ata.

According to Absa Ksh 20 million will go towards sponsoring other athletic events, including the Absa Sirikwa Classic, which took place in February this year, as well as the upcoming Athletics Kenya youth engagement.

Sports Cabinet Secretary Salim Mvurya applauded the private sector for supporting the government in growing sports in the country, singling out Absa Kenya.

“The Kipkeino Classic has grown into a world-class event in 6 years, and this has inspired the government to make more commitments towards the event,” said CS Mvurya.

He also thanked Absa for remaining steadfast in consistently supporting Athletics Kenya for the last 6 years, underscoring the value of public-private partnership in growing sports in the country

Absa Bank Commitment and Support 

Absa Bank Kenya Director of Marketing and Corporate Affairs, Mwihaki Wachira, assured the bank’s commitment to investing in sports as a way of supporting sporting talents in the country.

“We believe sport is a powerful force for national unity, pride, and empowering communities for progress. Over the last decade, we have invested over Ksh1.3 billion in Kenyan sports from athletics to golf and football, seeing them as integral in connecting with Kenyans and as platforms to tell the inspiring stories of our athletes,” said Ms. Wachira.

She also added that through the collaboration, the Absa Kip Keino Classic has become a world-class event, henceforth attracting global champions to compete in the country, well known for its athletics prowess, and showcasing Kenya as a serious athletics destination

According to the bank, this year’s sponsorship brings Absa’s total investment in the global showcase to Ksh 200 million over the past six years.


Also Read: Banks to Lower Loan Interest Rates by 3%


The Absa Kipkeino Classic Tour continues to distinguish itself as a thrilling, top-ranking one-day athletics championship, attracting global e athletes while providing a global stage for emerging local talent.

So far, 189 local and international athletes are expected at the Absa Kipkeino Classic 2025 event, with 59 Kenyan athletes featuring.

Athletes To Participate in This Year Absa kipkeiono Classic Edition

Some of the biggest names anticipated include local favourites Ferdinand Omanyala and Otieno Mark who will tussle with Olympic gold medalist Jerome Blake, World U20 Champion Bayada Walaza and World Indoor 60m silver medallist Laclan Kennedy in the men’s 100m.

Other athletes expected at the meet include Switzerland’s Mujinga Kambundji will be competing here for the first time and is expected to light up the 200m race as well as Botswana’s fastest woman Tsaone Sebele. Local favourites Wiseman Were and Mary Moraa will also be in action.


Also Read: Bolt Kenya Records 46% Drop in Offline Trips in Last 6 Months


On the other hand, the Athletics Kenya President, General Jackson Tuwei, expressed optimism that thousands of fans would turn up at the Ulinzi Sports Complex, with millions more tuning in globally.

“The Absa Kipkeino Classic has become one of Africa’s most memorable events thanks to strong partnerships like the one Athletics Kenya has with Absa. We look forward to welcoming world-class athletes to the Kenyan stage and assure the public of a thrilling day of sports as the world turns its attention to Kenya,” said Tuwei.

The Absa Kipkeino Classic 2025 will also feature kids’ athletics as part of the World Athletics programme, which is designed to inspire the next generation of athletes

Absa Kipkeion Classic 

The Absa Kip Keino Classic began on October 3, 2020, at Nyayo National Stadium in Nairobi, Kenya. It was introduced as part of the inaugural World Athletics Continental Tour Gold series, making it the only Gold-level meet on the African continent.

Named after Kenyan Olympic legend Kipchoge Keino, the event was initially scheduled for May 2020 but was postponed to October due to the COVID-19 pandemic.

Since its inception, the Kip Keino Classic has grown into a premier athletics competition, attracting top-tier athletes from around the world and maintaining its gold label status.

Follow our WhatsApp Channel and X Account for real-time news updates.

Absa to invest KES60M in athletics this year, renews sponsorship of 2025 Absa Kipkeino Classic edition as title sponsor
Cabinet Secretary Ministry of Youth Affairs, Creative Economy and Sports Hon. Salim Mvurya, Absa Bank Kenya Consumer Banking Director Moses Muthui and Marketing and Corporate Affairs Director Mwihaki Wachira handover a KES. 60 million sponsorship cheque for the 2025 Absa Kipkeino Classic to athlete Wiseman Were during the Absa Kipkeino Classic media launch.Photo Courtesy/Absa

Tags: Absa bankKipkeino ClassicOmanyala
Nickson Njau

Nickson Njau

Nickson Njau is a multi-media journalist with keen interest in Political and Human-Interest stories. He holds a Diploma in Journalism from ICS Technical College. He previously worked with Hope Media as an intern and currently pursuing the same position at The Kenya Times. He delivers engaging content across diverse topics, with a special interest in the dynamic world of politics. He can be reached at [email protected]

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Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
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