My research interests revolve around social media and marketing communication strategy. I use mostly social scientific methods like surveys and experiments to understand how people can be persuaded to make good decisions in emerging media environments.

My work has been published in Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Advertising, International Journal of Advertising, Journal of Consumer Marketing, Journal of Interactive Advertising, Computers in Human Behavior, Journal of Business Ethics, and others. It can be found on Google Scholar.