MultiChoice Kenya, the company behind Digital Satellite Television (DStv), has addressed concerns from Kenyans regarding the frequent increases in subscription prices.
This comes after the company on October 1, 2024, announced that DStv subscription rates would rise again starting November 1, 2024.
“We would like to inform you that MultiChoice will be making adjustments to some of its DStv subscription prices effective 1st November 2024,” Nzola Miranda MultiChoice Kenya, Managing Director, said in a circular sent to subscribers.
The price adjustments marked the second increase in 2024, with the increments ranging from Ksh 50 for Lite package users to Ksh 500 for Premium subscribers.
Earlier in March 2024, subscription rates rose by Ksh 50 for Lite users and Ksh 600 for Premium customers.
However, MultiChoice Kenya did not provide a specific reason for the latest price review.
The announcement has since then sparked reactions on social media, with many expressing frustrations over the frequent hikes.
A Facebook user, identified as Stephen Nyongesa, predicted that DStv might lose relevance, noting that cheaper alternatives like smart TVs and live-streaming options for sports are gaining popularity.
“DStv soon will disappear coz it’s too expensive when we have cheap smart TV livestreaming games. I will always stream my favourite games,” he said.
Also Read: Multichoice Increases Prices for DStv Packages in Kenya Again
Another user, Nick Ranger opined, “I have been your client, but unfortunately, I am done with you. It’s only getting more expensive every day. I’ve even taken down the satellite dish.”
At the same time, Christopher Mogire also chimed in stating, “Nowadays, DStv has become so expensive. Imagine paying Ksh3,900 per month for the Compact package—it’s so frustrating!”
DStv Explains Price Hikes for Kenyan Subscribers
In response, DStv acknowledged the concerns and assured subscribers that their feedback had been shared with the relevant teams.
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The company also outlined factors influencing the pricing structure, including costs associated with satellite and distribution equipment and program and channel acquisitions.
Also Read: Multichoice Announces New Prices for DSTV and GoTV Packages
Other considerations listed were decoders, infrastructure such as playout facilities, monitoring services, and customer service touchpoints.
“However, when setting prices, we consider our costs such as our satellites and distribution equipment; purchase of programs, movies, and channels; decoders; our infrastructures such as playout facilities, monitoring services, and customer touchpoints,” the company explained in a statement.
Despite the adjustments, DStv reaffirmed its commitment to providing affordable and high-quality entertainment.
“We are committed to ensuring that Kenyans continue to enjoy unparalleled access to entertainment, anywhere, anytime, and at the most affordable price,” the statement added.
“We have various options and different DStv packages starting from KES 750 to ensure we cater to all family.”
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