Samantha Bridal owner and businesswoman Catherine Masitsa popularly known as Dr C, has shed light on what helped grow her wine business.
In a statement on July 19, Dr C Revealed that the Showmax Original show ‘The Real Housewives of Nairobi’ (RHON) helped her grow her business.
“The Real Housewives of Nairobi helped my wine business grow,” Dr Catherine Masitsa said.
In Season 2 of the show’s finale which will air on Friday, July 26, on Showmax, Dr Catherine Masitsa, popularly known as Dr C, is showcasing a bigger and better version of herself, and her business that she has built for 20 years.
She also detailed her transition from the corporate world to becoming a successful entrepreneur.
“I have lived life, changed careers, built a business, created my own table and now, I’m sitting at the head of that table and thriving,” she says. “I am done living my life with society’s expectations of me,” she added.
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Catherine Masitsa Next Move
Catherine further disclosed that she had achieved another milestone of moving to a bigger and better house.
Additionally, she mentioned that she was launching new products courtesy of the impact the show’s first season has had on her entrepreneurship.
“I moved to a new house that is bigger and better. I’m launching new products because my business has grown and that is part of the impact of The Real Housewives of Nairobi S1,” she said.
Moreover, Dr C marveled at how Kenyans embraced her products and revealed that she was launching new products as a way to grow her business.
“Kenyans welcomed me, they welcomed my products – Samantha Wines – and doors opened that I never imagined. Therefore, this season I’m growing my business by launching more products and increasing the Samantha brand SKU,” she noted.
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RHON Impact
Dr C also spoke about her daring nature while reminiscing on her luxury wedding dress brand which she said she had spent twenty years to build.
At the same time the businesswoman acknowledged that to attract new people and make her brand more visible, she had to reignite the brand.
“I like to jump into the fire and then learn as I go. Having built my brand, Samantha Bridal, for 20 years, I needed to do something to reignite the brand and attract new people and that’s what The Real Housewives of Nairobi S1 did for me and my business,” she revealed.
Likewise, she shared that the show further opened for her global opportunities with distributors in Uganda, Ghana, Nigeria and South Africa wanting to stock her wine.
“The show gave me an opportunity to put my brand out there when people can still buy me because they can really see who I am. And not only in Kenya, but the show has also helped me across Africa. I’ve received feedback from distributors in Uganda, Ghana, Nigeria and South Africa wanting to stock my wine. Because of The Real Housewives of Nairobi, we have managed to get our brand name out there and extend it beyond Kenyan borders,” she concluded.
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