Amerix Clashes with CNN Over Masculinity Content in Kenya

Amerix Space on Masculinity

In response, Amerix described the claims as shameful coming from such a renowned media outlet. “Shame on you, CNN,” he wrote in reaction to the letter.

Amerix, is a reproductive medicine specialist, fat loss coach and men’s health consultant. He has gained popularity on social media for starting the #MasculinitySaturday a hashtag which he uses to advise men on a number of pertinent issues regarding relationships and other aspects of life.

He is also very vocal on matters of personal health, having successfully battled obesity. Amerix holds a Masculinity Saturday space where men gather to share their challenges and rediscover their gender roles. He also preaches male dominance.

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Debate on Manosphere

Some people have previously highlighted “masculinity” sessions that trend weekly on Elon Musk’s X platform as promoting views that advocate for male dominance over women and making comments that equate masculine power with the ability to impregnate.

Other sessions include warnings for men to be vigilant against feminists and cautious of child-entrapment schemes, as well as advice—often deeply unscientific—on how to identify women who have terminated pregnancies.

Old gender stereotypes are packaged as new revelations, as influencers position themselves as underdog truth-tellers in a “gynocentric” world.

“Red pill” ideology—the perceived “awakening” to the “realities” of gender—has gained traction among men’s rights communities.

This ideology suggests that men, rather than women, are now socially and politically disadvantaged by gender politics and need to reclaim power.

However, this framing is not grounded in fact and risks undermining support for women’s rights in Kenya, where gender inequality remains deeply entrenched.

Others argue that boys and young men are increasingly being drawn into online forums that denigrate, objectify and ‘slut-shame’ women. They add that Kenya’s cyberspace is being filled with gender inequality, which highlights how deeply rooted the problem is within the constitutional system.