Eric Amunga popularly known as Amerix has engaged in a heated clash over the spread of masculinity-focused content, often labelled as “manosphere”.
Amerix, a prominent advocate of traditional masculinity, has built a large following with his outspoken critiques of feminism and modern gender roles.
However, CNN’s analysis suggests that this trend may be linked to a rise in gender-based violence, sparking debate over the impact of the manosphere on women and society.
Manosphere is an online space or collection of websites promoting toxic masculinity, misogyny, anti-feminism and opposition to gender equality.
CNN Calls out on The Medical Specialist
In a post shared by Amerix on Wednesday, October 16, CNN requested comment on the spread of manosphere content in Kenya and its impact on women
“We are publishing a story at CNN exploring the growth of the manosphere and masculinity-focused online content in Kenya and its impact on women,” read part of the statement.
“Our analysis has revealed a significant growth of manosphere content (content posted across websites, blogs and social media accounts focused on masculinity and opposing feminism) and its amplification across social platforms.”
CNN reported that Amerix has amassed a significant online following with his masculinity-focused content, which is frequently regarded as a driving force behind the manosphere movement throughout the country.
“We also see that figures including yourself have amassed substantial followings online with your masculinity content, often leading the manosphere movement in Kenya,” CNN said.
Additionally, the International Media stated that community experts have noted that the rise of this content has coincided with increased reports of gender-based violence, raising concerns about the potential real-world impact of manosphere ideas.
Amerix Space on Masculinity
In response, Amerix described the claims as shameful coming from such a renowned media outlet. “Shame on you, CNN,” he wrote in reaction to the letter.
Amerix, is a reproductive medicine specialist, fat loss coach and men’s health consultant. He has gained popularity on social media for starting the #MasculinitySaturday a hashtag which he uses to advise men on a number of pertinent issues regarding relationships and other aspects of life.
He is also very vocal on matters of personal health, having successfully battled obesity. Amerix holds a Masculinity Saturday space where men gather to share their challenges and rediscover their gender roles. He also preaches male dominance.
Some people have previously highlighted “masculinity” sessions that trend weekly on Elon Musk’s X platform as promoting views that advocate for male dominance over women and making comments that equate masculine power with the ability to impregnate.
Other sessions include warnings for men to be vigilant against feminists and cautious of child-entrapment schemes, as well as advice—often deeply unscientific—on how to identify women who have terminated pregnancies.
Old gender stereotypes are packaged as new revelations, as influencers position themselves as underdog truth-tellers in a “gynocentric” world.
“Red pill” ideology—the perceived “awakening” to the “realities” of gender—has gained traction among men’s rights communities.
This ideology suggests that men, rather than women, are now socially and politically disadvantaged by gender politics and need to reclaim power.
However, this framing is not grounded in fact and risks undermining support for women’s rights in Kenya, where gender inequality remains deeply entrenched.
Others argue that boys and young men are increasingly being drawn into online forums that denigrate, objectify and ‘slut-shame’ women. They add that Kenya’s cyberspace is being filled with gender inequality, which highlights how deeply rooted the problem is within the constitutional system.
Annah Nanjala Wekesa is a journalist at The Kenya Times, with a passion for crafting news-worthy stories that leave a lasting impact. She holds a Bachelor of Arts in Communication and Media from Kisii University. She has honed her skills in the art of storytelling and journalism. Her passion lies in the art of storytelling that resonates with audiences, driving a commitment to delivering news-worthy stories through the lens of integrity and precision. She can be reached at annah.wekesa@thekenyatimes.com
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