Ride-hailing and delivery platform Bolt has introduced Bolt Plus, a new subscription service in Kenya that offers customers cashback rewards, free deliveries and priority access to selected services as the company seeks to strengthen customer loyalty in a rapidly growing digital economy.
The new service gives users access to a range of benefits across Bolt’s ride-hailing and delivery platforms through a monthly subscription starting at KSh280 or an annual subscription.
The launch comes as more Kenyans embrace digital payments and subscription-based services, creating new opportunities for technology firms to generate recurring revenue while offering added convenience to customers.
“For Bolt, the opportunity is to bring that model into everyday mobility and delivery, giving customers a tangible return on services they already use regularly,” Bolt stated in a presss relase.
Under the new offering, users can enjoy cashback on rides, free delivery on eligible food and retail orders, priority driver matching, and faster food delivery.
Bolt Introduces Bolt Plus
Bolt said the service was designed to reward frequent users by helping them save on services they already use regularly.
Customers who subscribe to Bolt Plus will receive up to 10 per cent cashback on rides, with the rewards credited directly to their Bolt Balance for use on future trips.
Also Read: Bolt Kenya Rewards Top-Performing Drivers in Nairobi and Mombasa
The company also offers subscribers up to three free ride cancellations each month.
The subscription starts at Ksh280 per month, but new users get the first month free.
As part of an introductory promotion, customers can also access the service at a discounted rate of Ksh119 per month for the first six months.
The annual package costs Ksh899.
Subscribers will also get free delivery on selected food and retail orders, plus savings of up to Ksh200 per order, according to the company.
Ivy Njeri Maingi, General Manager of Bolt Food Kenya, said the company developed the service around the evolving needs of customers who regularly use Bolt’s platforms.
She said the goal was to ensure subscribers can clearly see the value of the service through tangible savings and convenience while encouraging long-term engagement with the platform.
“A subscription only works when the customer can see the value in it, and that was the starting point for Bolt Plus. We looked at what our most frequent customers do every day: take rides, order food, buy groceries and change plans, and asked how we could give them more in return,” Ivy Njeri said.
Bolt on Kenya’s Digital Growth
According to Bolt, the launch is part of broader changes in Kenya’s digital economy, where increasing internet access and widespread adoption of mobile money have encouraged consumers to pay for digital products and services.
Also Read: Bolt and Kenya Red Cross to Equip More Than 500 Boda Boda Riders With Emergency Response Skills
Industry data cited by Bolt shows active mobile subscriptions in Kenya reached 84.1 million during the third quarter of the 2025/26 financial year, while mobile money subscriptions rose to 53.4 million, pointing to continued growth in digital transactions and online consumer activity.
The delivery platform also noted that research on digital behaviour among Kenyan consumers indicates a growing willingness to pay for online services, content, and convenience-driven products.
Bolt says these trends are creating favourable conditions for subscription-based offerings such as Bolt Plus, particularly among users seeking predictable costs and added benefits from platforms they use frequently.
The company currently operates in nine Kenyan towns and has continued to expand its delivery business in recent years.
Bolt says its food delivery platform works with more than 2,000 restaurants and retail outlets across the country, supported by over 2,500 courier partners.
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